Below are the key facts about the program, including rankings, popularity, diversity, and earnings. See how Appalachian State University compares to other colleges that offer marketing.
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Appalachian State University holds a strong position among schools offering marketing. In particular, it placed #132 out of 645 schools by College Factual. It is also ranked #5 in North Carolina.
For the most recent IPEDS reporting year, Appalachian State University conferred 239 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at Appalachian State University earn a median of $54,315 a year. This is higher than $50,311, the median for all majors at Appalachian State University.
Earning a bachelor’s degree at Appalachian State University, marketing graduates take on a median debt of $19,500 in student loans. This is lower than $22,075, the typical median for all majors at Appalachian State University.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $4,242 | $21,875 |
| Fees | $3,337 | $3,337 |
Learn more about Appalachian State University tuition and fees.
For the most recent academic year available, 53% of marketing bachelor’s degrees went to men and 47% went to women.
The largest share of marketing bachelor’s degree graduates at Appalachian State University were White. About 90% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Appalachian State University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 5 |
| Hispanic or Latino | 9 |
| White | 215 |
| Non-Resident Aliens | 1 |
| Other Races | 7 |
Take a look at the following statistics related to the make-up of the marketing majors at Appalachian State University.
This marketing program at Appalachian State University breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 239 |
Appalachian State University granted 239 completions in marketing/marketing management, general recently — 47% to women and 53% to men. The largest share of these graduates were White (90%).