by our College Data Analytics TeamWe’ve pulled together some essential information you should know about the program, including its ranking, popularity, student demographics, and graduate outcomes. See how Baylor University ranks among other schools offering degrees in marketing.
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Baylor University is in the top 10% of the country for marketing. Specifically, it ranked #39 out of 645 schools by College Factual. It is also ranked #5 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in the Southwest Region | 5 |
| Best Marketing Bachelor’s Degree Schools in Texas | 5 |
| Best Marketing Schools in the Southwest Region | 5 |
| Best Marketing Schools in Texas | 5 |
| College Major Top Ranked | 5 |
| College Major Top Ranked | 5 |
| College Major Top Ranked | 5 |
| College Major Top Ranked | 5 |
| Best Marketing Bachelor’s Degree Schools | 39 |
| Best Marketing Schools | 39 |
| College Major Top Ranked | 39 |
| College Major Top Ranked | 39 |
During the most recent reporting year, Baylor University conferred 228 bachelor’s degrees in marketing.
Marketing majors who earn their bachelor’s degree from Baylor University earn a median of $59,964 a year. This is lower than $68,798, the median for all majors at Baylor University.
While getting their bachelor’s degree at Baylor University, marketing students accumulate a median of $21,775 in student loans. This is lower than $24,086, the typical median for all majors at Baylor University.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $50,232 | $58,100 |
Read more about Baylor University tuition and fees.
Among recent graduates, 32% of marketing bachelor’s degrees went to men and 68% went to women.
The largest share of marketing bachelor’s degree graduates at Baylor University were White. Roughly 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Baylor University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 16 |
| Black or African American | 4 |
| Hispanic or Latino | 31 |
| White | 152 |
| Non-Resident Aliens | 10 |
| Other Races | 15 |
Review the following statistics on the composition of the marketing majors at Baylor University.
This marketing program at Baylor University offers the following related majors:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 242 |
Baylor University granted 242 degrees in marketing/marketing management, general in the latest year of data — 67% to women and 33% to men. The most common background among these graduates was White (67%). Some of these were earned through distance education.