by our College Data Analytics TeamBelow are the key facts about the program, including its ranking, popularity, student demographics, and graduate outcomes. See how BYU-I compares to other colleges that offer marketing.
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BYU-I holds a strong position among schools offering marketing. More specifically it was ranked #227 out of 645 schools by College Factual. It is also ranked #1 in Idaho.
For the most recent IPEDS reporting year, Brigham Young University-Idaho conferred 121 bachelor’s degrees in marketing.
To complete a bachelor’s at BYU-I, marketing students borrow a median amount of $10,630 in student loans. This is below $13,204, the typical median for all majors at BYU-I.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $4,416 | $4,800 |
Read more about BYU-I tuition and fees.
For the most recent academic year available, 10% of marketing associate’s degrees went to men and 90% went to women.
The majority of marketing associate’s degree graduates at BYU-I are White. Approximately 80% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Brigham Young University-Idaho with a associate’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 0 |
| Hispanic or Latino | 2 |
| White | 8 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Among recent graduates, 59% of marketing bachelor’s degrees went to men and 41% went to women.
The largest share of marketing bachelor’s degree graduates at BYU-I were White. About 69% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Brigham Young University-Idaho with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 5 |
| Black or African American | 0 |
| Hispanic or Latino | 23 |
| White | 84 |
| Non-Resident Aliens | 6 |
| Other Races | 3 |
Here are the demographics of the marketing majors at Brigham Young University-Idaho.
The marketing program at BYU-I breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 282 |
| Digital Marketing | 21 |
BYU-I granted 282 completions in marketing/marketing management, general recently — 60% to women and 40% to men. The largest share of these graduates were White (56%). Some of these were earned through distance education.
BYU-I granted 21 degrees in digital marketing recently — 52% to women and 48% to men. Most of these graduates identified as White (76%).
More about our data sources and methodologies.