by our College Data Analytics TeamHere is an overview of the program, including its ranking, popularity, student demographics, and graduate outcomes. Also, learn how Davenport University stacks up against peers offering marketing.
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Davenport University ranks competitively among schools offering marketing. In particular, it placed #559 out of 645 schools by College Factual. It is also ranked #23 in Michigan.
For the most recent IPEDS reporting year, Davenport University conferred 50 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at Davenport University earn a median of $46,587 a year. This is below $61,187, the median for all majors at Davenport University.
To complete a bachelor’s at Davenport University, marketing students accumulate a median of $25,000 in student loans. This is lower than $30,054, the typical median for all majors at Davenport University.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $20,064 | $23,376 |
| Fees | $1,090 | $1,090 |
Read more about Davenport University tuition and fees.
For the most recent academic year available, 52% of marketing bachelor’s degrees went to men and 48% went to women.
The majority of marketing bachelor’s degree graduates at Davenport University were White. About 76% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Davenport University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 0 |
| Hispanic or Latino | 4 |
| White | 38 |
| Non-Resident Aliens | 3 |
| Other Races | 4 |
For the most recent academic year available, 33% of marketing master’s degrees went to men and 67% went to women.
The largest share of marketing master’s degree graduates at Davenport University are Black or African American. Roughly 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Davenport University with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 2 |
| Hispanic or Latino | 0 |
| White | 1 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at Davenport University.
This marketing program at Davenport University includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 55 |
Davenport University awarded 55 completions in marketing/marketing management, general in the most recent reporting year — 49% to women and 51% to men. The largest share of these graduates were White (73%). This count includes degrees completed through distance education.