We’ve pulled together some essential information you should know about the program, including its ranking, popularity, student demographics, and graduate outcomes. See how ETSU ranks among other schools offering degrees in marketing.
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ETSU is a solid choice among schools offering marketing. In particular, it placed #486 out of 645 schools by College Factual. It is also ranked #12 in Tennessee.
For the most recent IPEDS reporting year, East Tennessee State University awarded 80 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at ETSU report a median salary of $37,181 a year. This is lower than $58,402, the median for all majors at ETSU.
Earning a bachelor’s degree at ETSU, marketing students borrow a median amount of $21,819 in student loans. This is above $21,301, the typical median for all majors at ETSU.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,486 | $11,630 |
| Fees | $2,096 | $2,096 |
Find out more about ETSU tuition and fees.
For the most recent academic year available, 46% of marketing bachelor’s degrees went to men and 54% went to women.
The largest share of marketing bachelor’s degree graduates at ETSU were White. Approximately 80% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from East Tennessee State University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 4 |
| Hispanic or Latino | 4 |
| White | 64 |
| Non-Resident Aliens | 1 |
| Other Races | 7 |
In the most recent graduating class, 15% of marketing master’s degrees went to men and 85% went to women.
The largest share of marketing master’s degree graduates at ETSU were White. Roughly 85% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from East Tennessee State University with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 2 |
| Hispanic or Latino | 0 |
| White | 11 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Here are the demographics of the marketing majors at East Tennessee State University.
This marketing program at ETSU breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 80 |
| Digital Marketing | 13 |
ETSU awarded 80 degrees in marketing/marketing management, general recently — 54% to women and 46% to men. Most of these graduates identified as White (80%).
ETSU conferred 13 completions in digital marketing in the most recent reporting year — 85% to women and 15% to men. Most of these graduates identified as White (85%).