by our College Data Analytics TeamBelow are the key facts about the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. Find out how ISU stacks up against peers offering marketing.
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ISU is in the top 10% of the country for marketing. Specifically, it ranked #76 out of 645 schools by College Factual. It is also ranked #3 in Iowa.
For the most recent IPEDS reporting year, Iowa State University awarded 270 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from ISU report a median salary of $60,108 a year. This is below $64,577, the median for all majors at ISU.
While getting their bachelor’s degree at ISU, marketing students borrow a median amount of $23,250 in student loans. This is below $23,319, the typical median for all majors at ISU.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,324 | $27,346 |
| Fees | $1,535 | $1,535 |
Find out more about ISU tuition and fees.
For the most recent academic year available, 53% of marketing bachelor’s degrees went to men and 47% went to women.
The majority of marketing bachelor’s degree graduates at ISU are White. Roughly 81% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Iowa State University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 7 |
| Black or African American | 9 |
| Hispanic or Latino | 3 |
| White | 220 |
| Non-Resident Aliens | 5 |
| Other Races | 26 |
Take a look at the following statistics related to the make-up of the marketing majors at Iowa State University.
This marketing program at ISU breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 270 |
| Digital Marketing | 1 |
ISU conferred 270 completions in marketing/marketing management, general in the most recent reporting year — 47% to women and 53% to men. The largest share of these graduates were White (81%).
ISU conferred 1 completion in digital marketing in the latest year of data — 0% to women and 100% to men. The most common background among these graduates was Non-Resident Alien (100%).