by our College Data Analytics TeamBelow are the key facts about the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. See how JMU compares to other colleges that offer marketing.
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JMU is in the top 10% of the country for marketing. In particular, it placed #16 out of 645 schools by College Factual. It is also ranked #1 in Virginia.
In the most recent year for which we have data, James Madison University conferred 168 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from JMU earn a median of $72,730 a year. This is above $63,974, the median for all majors at JMU.
Earning a bachelor’s degree at JMU, marketing students borrow a median amount of $21,040 in student loans. This is below $21,218, the typical median for all majors at JMU.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,460 | $25,496 |
| Fees | $5,816 | $5,816 |
Find out more about JMU tuition and fees.
Among recent graduates, 45% of marketing bachelor’s degrees went to men and 55% went to women.
The largest share of marketing bachelor’s degree graduates at JMU were White. Approximately 83% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from James Madison University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 2 |
| Hispanic or Latino | 13 |
| White | 139 |
| Non-Resident Aliens | 0 |
| Other Races | 5 |
Review the following statistics on the composition of the marketing majors at James Madison University.
The marketing program at JMU offers the following related majors:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 168 |
JMU conferred 168 completions in marketing/marketing management, general in the most recent reporting year — 55% to women and 45% to men. The most common background among these graduates was White (83%).