Below are the key facts about the program, including its ranking, popularity, student demographics, and graduate outcomes. Also, learn how Kean stacks up against peers offering marketing.
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Kean ranks competitively among schools offering marketing. In particular, it placed #462 out of 645 schools by College Factual. It is also ranked #15 in New Jersey.
During the most recent reporting year, Kean University awarded 83 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at Kean earn a median of $52,851 a year. This is lower than $56,858, the median for all majors at Kean.
While getting their bachelor’s degree at Kean, marketing students borrow a median amount of $25,500 in student loans. This is below $26,703, the typical median for all majors at Kean.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $10,445 | $20,006 |
| Fees | $2,440 | $2,440 |
Read more about Kean tuition and fees.
For the most recent academic year available, 39% of marketing bachelor’s degrees went to men and 61% went to women.
The largest share of marketing bachelor’s degree graduates at Kean were Hispanic or Latino. Approximately 40% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Kean University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 13 |
| Hispanic or Latino | 33 |
| White | 27 |
| Non-Resident Aliens | 4 |
| Other Races | 4 |
Take a look at the following statistics related to the make-up of the marketing majors at Kean University.
This marketing program at Kean includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 83 |
Kean awarded 83 completions in marketing/marketing management, general in the most recent reporting year — 61% to women and 39% to men. Most of these graduates identified as Hispanic or Latino (40%).