by our College Data Analytics TeamBelow are the key facts about the program, including its ranking, popularity, student demographics, and graduate outcomes. Also, learn how MSU ranks among other schools offering degrees in marketing.
Jump to any of the following sections:
MSU is in the top 5% of the country for marketing. More specifically it was ranked #33 out of 546 schools by College Factual. It is also ranked #1 in Michigan.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Michigan | 1 |
| Best Marketing Schools in Michigan | 1 |
| College Major Top Ranked | 1 |
| Best Marketing Bachelor’s Degree Schools in the Great Lakes Region | 7 |
| Best Marketing Schools in the Great Lakes Region | 7 |
| College Major Top Ranked | 7 |
| Best Value Marketing Bachelor’s Degree Schools in Michigan | 13 |
| Best Value Marketing Schools in Michigan | 15 |
| College Major Best Value | 15 |
| Best Marketing Bachelor’s Degree Schools | 33 |
| Best Marketing Schools | 35 |
| College Major Top Ranked | 35 |
In the most recent year for which we have data, Michigan State University handed out 257 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from MSU earn a median of $78,189 a year. This is higher than $69,754, the median for all majors at MSU.
Earning a bachelor’s degree at MSU, marketing students accumulate a median of $23,896 in student loans. This is below $25,213, the typical median for all majors at MSU.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $14,750 | $44,510 |
| Fees | $340 | $340 |
Read more about MSU tuition and fees.
For the most recent academic year available, 34% of marketing bachelor’s degrees went to men and 66% went to women.
The majority of marketing bachelor’s degree graduates at MSU are White. Approximately 75% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Michigan State University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 19 |
| Black or African American | 15 |
| Hispanic or Latino | 10 |
| White | 194 |
| Non-Resident Aliens | 8 |
| Other Races | 11 |
All of the 1 student who graduated with a master’s degree in marketing from MSU identified as women.
The majority of marketing master’s degree graduates at MSU were White. About 100% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Michigan State University with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 0 |
| Hispanic or Latino | 0 |
| White | 1 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
In the most recent graduating class, 83% of marketing doctoral degrees went to men and 17% went to women.
The majority of marketing doctoral degree graduates at MSU are Non-Resident Alien. About 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Michigan State University with a doctoral in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 0 |
| Hispanic or Latino | 0 |
| White | 2 |
| Non-Resident Aliens | 4 |
| Other Races | 0 |
Here are the demographics of the marketing majors at Michigan State University.
This marketing program at MSU includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 263 |
| Marketing Research | 1 |
MSU conferred 263 completions in marketing/marketing management, general in the most recent reporting year — 65% to women and 35% to men. Most of these graduates identified as White (75%).
MSU granted 1 degree in marketing research in the most recent reporting year — 100% to women and 0% to men. The most common background among these graduates was White (100%).