by our College Data Analytics TeamWe’ve pulled together some essential information you should know about the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. See how SCU stacks up against peers offering marketing.
Jump to any of the following sections:
SCU is in the top 10% of the country for marketing. In particular, it placed #21 out of 546 schools by College Factual. It is also ranked #1 in California.
During the most recent reporting year, Santa Clara University awarded 74 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from SCU go on to jobs where they make a median salary of $79,997 a year. This is lower than $110,779, the median for all majors at SCU.
While getting their bachelor’s degree at SCU, marketing students borrow a median amount of $19,712 in student loans. This is below $20,351, the typical median for all majors at SCU.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $55,224 | $60,639 |
| Fees | $654 | $654 |
Read more about SCU tuition and fees.
Among recent graduates, 36% of marketing bachelor’s degrees went to men and 64% went to women.
The largest share of marketing bachelor’s degree graduates at SCU were White. Roughly 36% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Santa Clara University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 16 |
| Black or African American | 2 |
| Hispanic or Latino | 10 |
| White | 27 |
| Non-Resident Aliens | 6 |
| Other Races | 13 |
In the most recent graduating class, 57% of marketing master’s degrees went to men and 43% went to women.
The largest share of marketing master’s degree graduates at SCU are White. Roughly 32% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Santa Clara University with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 6 |
| Black or African American | 3 |
| Hispanic or Latino | 6 |
| White | 9 |
| Non-Resident Aliens | 1 |
| Other Races | 3 |
Review the following statistics on the composition of the marketing majors at Santa Clara University.
The marketing program at SCU includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 102 |
SCU granted 102 degrees in marketing/marketing management, general in the most recent reporting year — 58% to women and 42% to men. The most common background among these graduates was White (35%). Some of these were earned through distance education.