by our College Data Analytics TeamWe’ve pulled together some essential information you should know about the program, including its ranking, popularity, student demographics, and graduate outcomes. See how SMU stacks up against peers offering marketing.
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SMU is in the top 15% of the country for marketing. In particular, it placed #10 out of 645 schools by College Factual. It is also ranked #2 in Texas.
During the most recent reporting year, Southern Methodist University conferred 72 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at SMU earn a median of $83,357 a year. This is higher than $82,838, the median for all majors at SMU.
While getting their bachelor’s degree at SMU, marketing students accumulate a median of $20,500 in student loans. This is below $20,712, the typical median for all majors at SMU.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $53,464 | $59,500 |
| Fees | $7,540 | $7,540 |
Find out more about SMU tuition and fees.
In the most recent graduating class, 17% of marketing bachelor’s degrees went to men and 83% went to women.
The majority of marketing bachelor’s degree graduates at SMU were White. Approximately 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Southern Methodist University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 3 |
| Hispanic or Latino | 10 |
| White | 48 |
| Non-Resident Aliens | 3 |
| Other Races | 5 |
Here are the demographics of the marketing majors at Southern Methodist University.
The marketing program at SMU includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 72 |
SMU granted 72 completions in marketing/marketing management, general in the most recent reporting year — 83% to women and 17% to men. The largest share of these graduates were White (67%).