by our College Data Analytics TeamWe’ve pulled together some essential information you should know about the program, including its ranking, popularity, student demographics, and graduate outcomes. Also, learn how TCU ranks among other schools offering degrees in marketing.
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TCU is in the top 10% of the country for marketing. In particular, it placed #4 out of 546 schools by College Factual. It is also ranked #1 in Texas.
In the most recent year for which we have data, Texas Christian University awarded 165 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from TCU report a median salary of $81,394 a year. This is above $77,866, the median for all majors at TCU.
To complete a bachelor’s at TCU, marketing graduates take on a median debt of $19,250 in student loans. This is lower than $22,960, the typical median for all majors at TCU.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $51,570 | $61,650 |
| Fees | $90 | $90 |
Learn more about TCU tuition and fees.
In the most recent graduating class, 30% of marketing bachelor’s degrees went to men and 70% went to women.
The majority of marketing bachelor’s degree graduates at TCU were White. About 76% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Christian University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 3 |
| Hispanic or Latino | 24 |
| White | 126 |
| Non-Resident Aliens | 4 |
| Other Races | 6 |
Review the following statistics on the composition of the marketing majors at Texas Christian University.
The marketing program at TCU breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 165 |
TCU conferred 165 completions in marketing/marketing management, general recently — 70% to women and 30% to men. Most of these graduates identified as White (76%).