by our College Data Analytics TeamWe’ve pulled together some essential information you should know about the program, including its ranking, popularity, student demographics, and graduate outcomes. Also, learn how Texas State compares to other colleges that offer marketing.
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Texas State holds a strong position among schools offering marketing. Specifically, it ranked #146 out of 645 schools by College Factual. It is also ranked #11 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Texas | 11 |
| Best Marketing Master’s Degree Schools in Texas | 11 |
| Best Marketing Schools in Texas | 11 |
| College Major Top Ranked | 11 |
| Best Marketing Bachelor’s Degree Schools in the Southwest Region | 15 |
| Best Marketing Master’s Degree Schools in the Southwest Region | 15 |
| Best Marketing Schools in the Southwest Region | 15 |
| College Major Top Ranked | 15 |
| Best Value Marketing Bachelor’s Degree Schools in Texas | 25 |
| Best Value Marketing Master’s Degree Schools in Texas | 25 |
| Best Value Marketing Schools in Texas | 25 |
| College Major Best Value | 25 |
For the most recent IPEDS reporting year, Texas State University handed out 301 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at Texas State report a median salary of $59,736 a year. This is higher than $55,350, the median for all majors at Texas State.
While getting their bachelor’s degree at Texas State, marketing students borrow a median amount of $21,500 in student loans. This is lower than $23,653, the typical median for all majors at Texas State.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,606 | $20,086 |
| Fees | $2,844 | $2,844 |
Learn more about Texas State tuition and fees.
For the most recent academic year available, 45% of marketing bachelor’s degrees went to men and 55% went to women.
The majority of marketing bachelor’s degree graduates at Texas State were White. Approximately 49% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas State University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 17 |
| Hispanic or Latino | 110 |
| White | 146 |
| Non-Resident Aliens | 5 |
| Other Races | 14 |
For the most recent academic year available, 27% of marketing master’s degrees went to men and 73% went to women.
The largest share of marketing master’s degree graduates at Texas State are Non-Resident Alien. Roughly 55% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas State University with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 1 |
| Hispanic or Latino | 2 |
| White | 1 |
| Non-Resident Aliens | 6 |
| Other Races | 0 |
Here are the demographics of the marketing majors at Texas State University.
This marketing program at Texas State breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 301 |
| Marketing Research | 11 |
Texas State granted 301 completions in marketing/marketing management, general in the latest year of data — 55% to women and 45% to men. Most of these graduates identified as White (49%).
Texas State conferred 11 completions in marketing research recently — 73% to women and 27% to men. The largest share of these graduates were Non-Resident Alien (55%).