by our College Data Analytics TeamWe’ve pulled together some essential information you should know about the program, including rankings, popularity, diversity, and earnings. Find out how Texas Tech University stacks up against peers offering marketing.
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Texas Tech University is in the top 10% of the country for marketing. More specifically it was ranked #81 out of 645 schools by College Factual. It is also ranked #7 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Texas | 7 |
| Best Marketing Master’s Degree Schools in Texas | 7 |
| Best Marketing Schools in Texas | 7 |
| College Major Top Ranked | 7 |
| Best Marketing Bachelor’s Degree Schools in the Southwest Region | 10 |
| Best Marketing Master’s Degree Schools in the Southwest Region | 10 |
| Best Marketing Schools in the Southwest Region | 10 |
| College Major Top Ranked | 10 |
| Best Value Marketing Bachelor’s Degree Schools in Texas | 33 |
| Best Value Marketing Master’s Degree Schools in Texas | 33 |
| Best Value Marketing Schools in Texas | 33 |
| College Major Best Value | 33 |
In the most recent year for which we have data, Texas Tech University handed out 373 bachelor’s degrees in marketing.
Marketing majors who earn their bachelor’s degree from Texas Tech University earn a median of $64,758 a year. This is higher than $63,780, the median for all majors at Texas Tech University.
Earning a bachelor’s degree at Texas Tech University, marketing students accumulate a median of $21,117 in student loans. This is below $24,305, the typical median for all majors at Texas Tech University.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,935 | $21,240 |
| Fees | $2,917 | $2,917 |
Find out more about Texas Tech University tuition and fees.
In the most recent graduating class, 48% of marketing bachelor’s degrees went to men and 52% went to women.
The majority of marketing bachelor’s degree graduates at Texas Tech University are White. About 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 7 |
| Hispanic or Latino | 93 |
| White | 251 |
| Non-Resident Aliens | 1 |
| Other Races | 12 |
For the most recent academic year available, 36% of marketing master’s degrees went to men and 64% went to women.
The majority of marketing master’s degree graduates at Texas Tech University are White. Roughly 68% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 1 |
| Hispanic or Latino | 5 |
| White | 15 |
| Non-Resident Aliens | 0 |
| Other Races | 1 |
Review the following statistics on the composition of the marketing majors at Texas Tech University.
The marketing program at Texas Tech University breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 403 |
| Marketing Research | 22 |
Texas Tech University conferred 403 degrees in marketing/marketing management, general in the most recent reporting year — 52% to women and 48% to men. Most of these graduates identified as White (68%).
Texas Tech University conferred 22 completions in marketing research in the latest year of data — 64% to women and 36% to men. The most common background among these graduates was White (68%). Some of these were earned through distance education.