by our College Data Analytics TeamBelow are the key facts about the program, including rankings, popularity, diversity, and earnings. Also, learn how UTSA ranks among other schools offering degrees in marketing.
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UTSA ranks competitively among schools offering marketing. Specifically, it ranked #287 out of 546 schools by College Factual. It is also ranked #20 in Texas.
In the most recent year for which we have data, The University of Texas at San Antonio handed out 253 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at UTSA go on to jobs where they make a median salary of $50,867 a year. This is lower than $59,692, the median for all majors at UTSA.
Earning a bachelor’s degree at UTSA, marketing graduates take on a median debt of $22,500 in student loans. This is lower than $23,309, the typical median for all majors at UTSA.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $6,237 | $19,189 |
| Fees | $3,060 | $3,060 |
Find out more about UTSA tuition and fees.
Among recent graduates, 42% of marketing bachelor’s degrees went to men and 58% went to women.
The majority of marketing bachelor’s degree graduates at UTSA were Hispanic or Latino. Approximately 66% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Texas at San Antonio with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 17 |
| Hispanic or Latino | 167 |
| White | 52 |
| Non-Resident Aliens | 2 |
| Other Races | 6 |
Every one of the 3 students who graduated with a doctoral degree in marketing from UTSA identified as women.
The majority of marketing doctoral degree graduates at UTSA were Non-Resident Alien. Roughly 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from The University of Texas at San Antonio with a doctoral in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 0 |
| Hispanic or Latino | 0 |
| White | 1 |
| Non-Resident Aliens | 2 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at San Antonio.
The marketing program at UTSA offers the following related majors:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 256 |
UTSA conferred 256 degrees in marketing/marketing management, general recently — 59% to women and 41% to men. The largest share of these graduates were Hispanic or Latino (65%). This count includes degrees completed through distance education.