by our College Data Analytics TeamHere is an overview of the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. See how UAB ranks among other schools offering degrees in marketing.
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UAB ranks competitively among schools offering marketing. Specifically, it ranked #382 out of 546 schools by College Factual. It is also ranked #6 in Alabama.
In the most recent year for which we have data, University of Alabama at Birmingham awarded 78 bachelor’s degrees in marketing.
Marketing majors who earn their bachelor’s degree from UAB go on to jobs where they make a median salary of $47,757 a year. This is below $72,945, the median for all majors at UAB.
Earning a bachelor’s degree at UAB, marketing graduates take on a median debt of $26,750 in student loans. This is above $26,162, the typical median for all majors at UAB.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,568 | $22,512 |
| Fees | $50 | $50 |
Find out more about UAB tuition and fees.
For the most recent academic year available, 41% of marketing bachelor’s degrees went to men and 59% went to women.
The majority of marketing bachelor’s degree graduates at UAB are White. About 69% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Alabama at Birmingham with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 6 |
| Hispanic or Latino | 5 |
| White | 54 |
| Non-Resident Aliens | 7 |
| Other Races | 2 |
Here are the demographics of the marketing majors at University of Alabama at Birmingham.
This marketing program at UAB offers the following related majors:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 78 |
| Digital Marketing | 3 |
UAB granted 78 completions in marketing/marketing management, general recently — 59% to women and 41% to men. Most of these graduates identified as White (69%).
UAB conferred 3 degrees in digital marketing recently — 100% to women and 0% to men. Most of these graduates identified as Black or African American (67%).