Below are the key facts about the program, including rankings, popularity, diversity, and earnings. See how University of Dayton ranks among other schools offering degrees in marketing.
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University of Dayton is in the top 15% of the country for marketing. In particular, it placed #50 out of 546 schools by College Factual. It is also ranked #3 in Ohio.
For the most recent IPEDS reporting year, University of Dayton awarded 171 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at University of Dayton go on to jobs where they make a median salary of $69,513 a year. This is higher than $66,617, the median for all majors at University of Dayton.
While getting their bachelor’s degree at University of Dayton, marketing students accumulate a median of $24,187 in student loans. This is below $25,034, the typical median for all majors at University of Dayton.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $44,890 | $49,140 |
Read more about University of Dayton tuition and fees.
For the most recent academic year available, 51% of marketing bachelor’s degrees went to men and 49% went to women.
The majority of marketing bachelor’s degree graduates at University of Dayton were White. Approximately 85% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Dayton with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 3 |
| Hispanic or Latino | 12 |
| White | 145 |
| Non-Resident Aliens | 1 |
| Other Races | 7 |
Review the following statistics on the composition of the marketing majors at University of Dayton.
The marketing program at University of Dayton includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 171 |
University of Dayton granted 171 completions in marketing/marketing management, general in the most recent reporting year — 49% to women and 51% to men. The largest share of these graduates were White (85%).