by our College Data Analytics TeamWe’ve pulled together some essential information you should know about the program, including rankings, popularity, diversity, and earnings. Also, learn how UH stacks up against peers offering marketing.
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UH is a solid choice among schools offering marketing. More specifically it was ranked #99 out of 546 schools by College Factual. It is also ranked #8 in Texas.
For the most recent IPEDS reporting year, University of Houston awarded 453 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from UH earn a median of $53,847 a year. This is below $66,496, the median for all majors at UH.
To complete a bachelor’s at UH, marketing students accumulate a median of $17,370 in student loans. This is below $21,255, the typical median for all majors at UH.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,685 | $21,515 |
| Fees | $1,032 | $1,032 |
Find out more about UH tuition and fees.
Among recent graduates, 35% of marketing bachelor’s degrees went to men and 65% went to women.
The largest share of marketing bachelor’s degree graduates at UH are Hispanic or Latino. Approximately 38% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Houston with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 109 |
| Black or African American | 29 |
| Hispanic or Latino | 170 |
| White | 114 |
| Non-Resident Aliens | 11 |
| Other Races | 20 |
In the most recent graduating class, 34% of marketing master’s degrees went to men and 66% went to women.
The majority of marketing master’s degree graduates at UH are White. Approximately 34% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Houston with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 7 |
| Hispanic or Latino | 10 |
| White | 15 |
| Non-Resident Aliens | 11 |
| Other Races | 0 |
Review the following statistics on the composition of the marketing majors at University of Houston.
This marketing program at UH includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 497 |
UH awarded 497 degrees in marketing/marketing management, general recently — 65% to women and 35% to men. The largest share of these graduates were Hispanic or Latino (36%).