by our College Data Analytics TeamBelow are the key facts about the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. Also, learn how Illinois stacks up against peers offering marketing.
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Illinois is in the top 1% of the country for marketing. More specifically it was ranked #13 out of 546 schools by College Factual. It is also ranked #1 in Illinois.
During the most recent reporting year, University of Illinois Urbana-Champaign awarded 164 bachelor’s degrees in marketing.
Marketing majors who earn their bachelor’s degree from Illinois report a median salary of $78,864 a year. This is below $91,048, the median for all majors at Illinois.
To complete a bachelor’s at Illinois, marketing graduates take on a median debt of $20,000 in student loans. This is lower than $20,796, the typical median for all majors at Illinois.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,254 | $36,804 |
| Fees | $3,292 | $3,292 |
Learn more about Illinois tuition and fees.
In the most recent graduating class, 30% of marketing bachelor’s degrees went to men and 70% went to women.
The majority of marketing bachelor’s degree graduates at Illinois were White. Roughly 43% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Illinois Urbana-Champaign with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 42 |
| Black or African American | 9 |
| Hispanic or Latino | 26 |
| White | 71 |
| Non-Resident Aliens | 11 |
| Other Races | 5 |
Among recent graduates, 39% of marketing master’s degrees went to men and 61% went to women.
The largest share of marketing master’s degree graduates at Illinois are White. About 61% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Illinois Urbana-Champaign with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 4 |
| Hispanic or Latino | 2 |
| White | 14 |
| Non-Resident Aliens | 0 |
| Other Races | 2 |
Review the following statistics on the composition of the marketing majors at University of Illinois Urbana-Champaign.
The marketing program at Illinois includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 187 |
| Digital Marketing | 53 |
Illinois conferred 187 degrees in marketing/marketing management, general recently — 68% to women and 32% to men. Most of these graduates identified as White (45%). This count includes degrees completed through distance education.
Illinois granted 53 completions in digital marketing in the most recent reporting year — 45% to women and 55% to men. The largest share of these graduates were White (43%). This count includes degrees completed through distance education.