by our College Data Analytics TeamBelow are the key facts about the program, including rankings, popularity, diversity, and earnings. Also, learn how Iowa stacks up against peers offering marketing.
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Iowa is in the top 5% of the country for marketing. More specifically it was ranked #51 out of 546 schools by College Factual. It is also ranked #2 in Iowa.
| Ranking Type | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Iowa | 2 |
| Best Marketing Schools in Iowa | 2 |
| College Major Top Ranked | 2 |
| Best Value Marketing Bachelor’s Degree Schools in Iowa | 3 |
| Best Marketing Bachelor’s Degree Schools in the Plains States Region | 4 |
| Best Marketing Schools in the Plains States Region | 4 |
| College Major Top Ranked | 4 |
| Best Value Marketing Schools in Iowa | 5 |
| College Major Best Value | 5 |
| Best Value Marketing Bachelor’s Degree Schools in the Plains States Region | 32 |
| Best Value Marketing Schools in the Plains States Region | 41 |
| College Major Best Value | 41 |
In the most recent year for which we have data, University of Iowa handed out 266 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from Iowa report a median salary of $63,149 a year. This is below $69,768, the median for all majors at Iowa.
Earning a bachelor’s degree at Iowa, marketing students borrow a median amount of $25,000 in student loans. This is higher than $24,594, the typical median for all majors at Iowa.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,356 | $31,374 |
| Fees | $1,997 | $1,997 |
Find out more about Iowa tuition and fees.
In the most recent graduating class, 43% of marketing bachelor’s degrees went to men and 57% went to women.
The largest share of marketing bachelor’s degree graduates at Iowa were White. Roughly 83% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Iowa with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 12 |
| Black or African American | 4 |
| Hispanic or Latino | 17 |
| White | 222 |
| Non-Resident Aliens | 2 |
| Other Races | 9 |
Here are the demographics of the marketing majors at University of Iowa.
This marketing program at Iowa includes the following concentrations:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 306 |
Iowa granted 306 completions in marketing/marketing management, general in the most recent reporting year — 58% to women and 42% to men. The largest share of these graduates were White (83%). Some of these were earned through distance education.