by our College Data Analytics TeamBelow are the key facts about the program, including its ranking, popularity, student demographics, and graduate outcomes. Also, learn how UMass Amherst compares to other colleges that offer marketing.
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UMass Amherst is in the top 15% of the country for marketing. In particular, it placed #39 out of 546 schools by College Factual. It is also ranked #3 in Massachusetts.
For the most recent IPEDS reporting year, University of Massachusetts-Amherst handed out 229 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at UMass Amherst report a median salary of $62,209 a year. This is lower than $73,687, the median for all majors at UMass Amherst.
To complete a bachelor’s at UMass Amherst, marketing students accumulate a median of $23,750 in student loans. This is below $25,177, the typical median for all majors at UMass Amherst.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $15,791 | $39,683 |
| Fees | $766 | $766 |
Learn more about UMass Amherst tuition and fees.
Among recent graduates, 41% of marketing bachelor’s degrees went to men and 59% went to women.
The majority of marketing bachelor’s degree graduates at UMass Amherst are White. About 66% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts-Amherst with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 23 |
| Black or African American | 8 |
| Hispanic or Latino | 24 |
| White | 151 |
| Non-Resident Aliens | 9 |
| Other Races | 14 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts-Amherst.
This marketing program at UMass Amherst breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 229 |
UMass Amherst conferred 229 degrees in marketing/marketing management, general recently — 59% to women and 41% to men. The largest share of these graduates were White (66%).