by our College Data Analytics TeamBelow are the key facts about the program, including its ranking, popularity, student demographics, and graduate outcomes. See how UM-Dearborn stacks up against peers offering marketing.
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UM-Dearborn ranks competitively among schools offering marketing. Specifically, it ranked #215 out of 546 schools by College Factual. It is also ranked #8 in Michigan.
In the most recent year for which we have data, University of Michigan-Dearborn handed out 45 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from UM-Dearborn earn a median of $66,233 a year. This is lower than $78,254, the median for all majors at UM-Dearborn.
While getting their bachelor’s degree at UM-Dearborn, marketing graduates take on a median debt of $23,625 in student loans. This is below $26,529, the typical median for all majors at UM-Dearborn.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $13,416 | $32,496 |
| Fees | $400 | $400 |
Learn more about UM-Dearborn tuition and fees.
In the most recent graduating class, 49% of marketing bachelor’s degrees went to men and 51% went to women.
The majority of marketing bachelor’s degree graduates at UM-Dearborn were White. Roughly 71% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Michigan-Dearborn with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 1 |
| Hispanic or Latino | 2 |
| White | 32 |
| Non-Resident Aliens | 1 |
| Other Races | 5 |
For the most recent academic year available, 33% of marketing master’s degrees went to men and 67% went to women.
The majority of marketing master’s degree graduates at UM-Dearborn were Black or African American. Approximately 33% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Michigan-Dearborn with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 1 |
| Hispanic or Latino | 1 |
| White | 1 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Take a look at the following statistics related to the make-up of the marketing majors at University of Michigan-Dearborn.
This marketing program at UM-Dearborn offers the following related majors:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 33 |
| Digital Marketing | 15 |
UM-Dearborn awarded 33 degrees in marketing/marketing management, general in the latest year of data — 61% to women and 39% to men. The most common background among these graduates was White (79%).
UM-Dearborn granted 15 completions in digital marketing in the most recent reporting year — 33% to women and 67% to men. The most common background among these graduates was White (47%).