by our College Data Analytics TeamHere is an overview of the program, including its ranking, popularity, student demographics, and graduate outcomes. Find out how University of South Carolina-Columbia ranks among other schools offering degrees in marketing.
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University of South Carolina-Columbia is in the top 10% of the country for marketing. More specifically it was ranked #44 out of 546 schools by College Factual. It is also ranked #1 in South Carolina.
For the most recent IPEDS reporting year, University of South Carolina-Columbia handed out 351 bachelor’s degrees in marketing.
Marketing students who finish a bachelor’s at University of South Carolina-Columbia report a median salary of $62,400 a year. This is lower than $66,578, the median for all majors at University of South Carolina-Columbia.
To complete a bachelor’s at University of South Carolina-Columbia, marketing students borrow a median amount of $23,750 in student loans. This is lower than $24,640, the typical median for all majors at University of South Carolina-Columbia.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,288 | $35,898 |
| Fees | $400 | $400 |
Find out more about University of South Carolina-Columbia tuition and fees.
In the most recent graduating class, 38% of marketing bachelor’s degrees went to men and 62% went to women.
The majority of marketing bachelor’s degree graduates at University of South Carolina-Columbia are White. About 79% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of South Carolina-Columbia with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 15 |
| Black or African American | 9 |
| Hispanic or Latino | 20 |
| White | 279 |
| Non-Resident Aliens | 10 |
| Other Races | 18 |
Review the following statistics on the composition of the marketing majors at University of South Carolina-Columbia.
This marketing program at University of South Carolina-Columbia breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 351 |
University of South Carolina-Columbia granted 351 completions in marketing/marketing management, general in the most recent reporting year — 62% to women and 38% to men. Most of these graduates identified as White (79%).