by our College Data Analytics TeamHere is an overview of the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. Also, learn how USD stacks up against peers offering marketing.
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USD holds a strong position among schools offering marketing. Specifically, it ranked #271 out of 546 schools by College Factual. It is also ranked #2 in South Dakota.
During the most recent reporting year, University of South Dakota awarded 27 bachelor’s degrees in marketing.
Marketing majors who earn their bachelor’s degree from USD report a median salary of $46,630 a year. This is below $60,001, the median for all majors at USD.
Earning a bachelor’s degree at USD, marketing students accumulate a median of $26,000 in student loans. This is lower than $26,051, the typical median for all majors at USD.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,773 | $11,283 |
| Fees | $1,659 | $1,659 |
Learn more about USD tuition and fees.
Among recent graduates, 52% of marketing bachelor’s degrees went to men and 48% went to women.
The largest share of marketing bachelor’s degree graduates at USD were White. Roughly 89% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of South Dakota with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 0 |
| Hispanic or Latino | 2 |
| White | 24 |
| Non-Resident Aliens | 1 |
| Other Races | 0 |
Here are the demographics of the marketing majors at University of South Dakota.
This marketing program at USD breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 30 |
USD conferred 30 completions in marketing/marketing management, general in the latest year of data — 53% to women and 47% to men. The largest share of these graduates were White (90%).