by our College Data Analytics TeamHere is an overview of this program at University of Wisconsin-Madison. Degrees are awarded at the Bachelor’s level, with graduate study also available. At its best it places at #1 out of 105 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual ranks University of Wisconsin-Madison highly for marketing, placing at #2 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 2 of 619 |
| Best Marketing Schools in Wisconsin | 1 of 21 |
| Best Marketing Schools in the Great Lakes Region | 1 of 115 |
The following degree levels are offered in marketing at University of Wisconsin-Madison, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 243 |
| Master’s | 17 |
In the most recent year for which we have data, University of Wisconsin-Madison handed out 243 bachelor’s degrees in marketing.
University of Wisconsin-Madison is among the very best schools in the country for marketing at the bachelor’s level. In particular it placed #1 out of 105 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in the Great Lakes Region | 1 |
| Best Marketing Bachelor’s Degree Schools in Wisconsin | 1 |
| Best Marketing Bachelor’s Degree Schools | 2 |
Marketing students who finish a bachelor’s at University of Wisconsin-Madison earn a median of $87,374 a year. This is above $74,335, the median for all majors at University of Wisconsin-Madison.
Earning a bachelor’s degree at University of Wisconsin-Madison, marketing students borrow a median amount of $20,500 in student loans. This is lower than $21,813, the typical median for all majors at University of Wisconsin-Madison.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $9,273 | $40,506 |
| Fees | $1,597 | $1,597 |
Read more about University of Wisconsin-Madison tuition and fees.
Among recent graduates, 30% of marketing bachelor’s degrees went to men and 70% went to women.
The majority of marketing bachelor’s degree graduates at University of Wisconsin-Madison are White. Roughly 70% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin-Madison with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 14 |
| Black or African American | 7 |
| Hispanic or Latino | 23 |
| White | 169 |
| Non-Resident Aliens | 5 |
| Other Races | 25 |
University of Wisconsin-Madison awarded 243 bachelor’s completions in marketing/marketing management, general in the latest year of data — 70% to women and 30% to men. The most common background among these graduates was White (70%).
This program is also offered at the graduate level at University of Wisconsin-Madison. The following graduate award levels are reported.
| Graduate Level | Annual Graduates |
|---|---|
| Master’s Degrees in Marketing | 17 |
