Here is an overview of the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. See how University of Wisconsin-Madison compares to other colleges that offer general sales & marketing.
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University of Wisconsin-Madison is in the top 10% of the country for general sales & marketing. Specifically, it ranked #4 out of 28 schools by College Factual. It is also ranked #1 in Wisconsin.
For the most recent IPEDS reporting year, University of Wisconsin-Madison conferred 273 bachelor’s degrees in general sales & marketing.
General Sales & Marketing students who finish a bachelor’s at University of Wisconsin-Madison go on to jobs where they make a median salary of $64,857 a year. This is lower than $74,335, the median for all majors at University of Wisconsin-Madison.
Earning a bachelor’s degree at University of Wisconsin-Madison, general sales & marketing students accumulate a median of $21,630 in student loans. This is lower than $21,813, the typical median for all majors at University of Wisconsin-Madison.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $9,273 | $40,506 |
| Fees | $1,597 | $1,597 |
Read more about University of Wisconsin-Madison tuition and fees.
Among recent graduates, 28% of general sales & marketing bachelor’s degrees went to men and 72% went to women.
The largest share of general sales & marketing bachelor’s degree graduates at University of Wisconsin-Madison were White. About 75% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin-Madison with a bachelor’s in general sales & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 12 |
| Black or African American | 6 |
| Hispanic or Latino | 20 |
| White | 206 |
| Non-Resident Aliens | 12 |
| Other Races | 17 |
Take a look at the following statistics related to the make-up of the general sales & marketing majors at University of Wisconsin-Madison.
The general sales & marketing program at University of Wisconsin-Madison offers the following related majors:
| Concentration | Annual Graduates |
|---|---|
| Retailing and Retail Operations | 269 |
| Selling Skills and Sales Operations | 4 |
University of Wisconsin-Madison granted 269 degrees in retailing and retail operations recently — 72% to women and 28% to men. Most of these graduates identified as White (75%).
University of Wisconsin-Madison conferred 4 degrees in selling skills and sales operations recently — 75% to women and 25% to men. The most common background among these graduates was White (75%). This count includes degrees completed through distance education.