Business, Management & Marketing at Western Carolina University

We’ve pulled together some essential information you should know about the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. See how Western stacks up against peers offering business, management & marketing.

Jump to any of the following sections:

Available Degrees
Rankings
Popularity
Earnings
Student Debt
Student Demographics
Majors in This Field

Business, Management & Marketing Degrees Available at Western

Bachelor’s Degree in Business, Management & Marketing
Master’s Degree in Business, Management & Marketing

Western Business, Management & Marketing Rankings

Western is a solid choice among schools offering business, management & marketing. More specifically it was ranked #865 out of 2,339 schools by College Factual. It is also ranked #16 in North Carolina.

Ranking Type	Rank
Best Business, Management & Marketing Bachelor’s Degree Schools in North Carolina	16
Best Business, Management & Marketing Master’s Degree Schools in North Carolina	16
Best Business, Management & Marketing Schools in North Carolina	16
College Major Top Ranked	16
College Major Top Ranked	16
Best Value Business, Management & Marketing Bachelor’s Degree Schools in North Carolina	43
Best Value Business, Management & Marketing Master’s Degree Schools in North Carolina	43
Best Value Business, Management & Marketing Schools in North Carolina	43
College Major Best Value	43
College Major Best Value	43
Best Business, Management & Marketing Bachelor’s Degree Schools in the Southeast Region	117
Best Business, Management & Marketing Master’s Degree Schools in the Southeast Region	117

Popularity of Business, Management & Marketing at Western

During the most recent reporting year, Western Carolina University conferred 599 bachelor’s degrees in business, management & marketing.

How Much Do Business, Management & Marketing Graduates from Western Make?

$57,289 Bachelor's Median Salary

Salary of Business, Management & Marketing Graduates with a Bachelor’s Degree

Business, Management & Marketing graduates with a bachelor’s degree from Western go on to jobs where they make a median salary of $57,289 a year. This is higher than $52,554, the median for all majors at Western.

Salary for Business, Management & Marketing majors with a bachelor's degree at Western

How Much Student Debt Do Business, Management & Marketing Graduates from Western Have?

$23,271 Bachelor's Median Debt

Student Debt of Business, Management & Marketing Graduates with a Bachelor’s Degree

To complete a bachelor’s at Western, business, management & marketing graduates take on a median debt of $23,271 in student loans. This is lower than $24,235, the typical median for all majors at Western.

Student debt for Business, Management & Marketing majors with a bachelor's degree at Western

How Much Does a Bachelor’s in Business, Management & Marketing from Western Cost?

$4,630 Average Tuition and Fees (In-State)

$23,271 Average Student Debt

Western Undergraduate Tuition and Fees

Information about average full-time undergraduate tuition and fees is shown in the table below.

	In State	Out of State
Tuition	$1,000	$5,000
Fees	$3,630	$3,630

Read more about Western tuition and fees.

Western Business, Management & Marketing Bachelor’s Program Diversity

In the most recent graduating class, 51% of business, management & marketing bachelor’s degrees went to men and 49% went to women.

Western gender breakdown of Business, Management & Marketing Bachelor's degree grads

The largest share of business, management & marketing bachelor’s degree graduates at Western are White. About 76% of graduates fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a bachelor’s in business, management & marketing.

Ethnic diversity of Business, Management & Marketing majors at Western Carolina University

Ethnic Background	Number of Students
Asian	6
Black or African American	36
Hispanic or Latino	50
White	456
Non-Resident Aliens	18
Other Races	33

Western Business, Management & Marketing Master’s Program Diversity

Among recent graduates, 38% of business, management & marketing master’s degrees went to men and 62% went to women.

Western gender breakdown of Business, Management & Marketing Master's degree grads

The largest share of business, management & marketing master’s degree graduates at Western were White. About 75% of graduates fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a master’s in business, management & marketing.

Ethnic Background	Number of Students
Asian	2
Black or African American	11
Hispanic or Latino	7
White	96
Non-Resident Aliens	7
Other Races	5

Business, Management & Marketing Student Diversity at Western

Take a look at the following statistics related to the make-up of the business, management & marketing majors at Western Carolina University.

Business, Management & Marketing Majors at Western

The business, management & marketing program at Western offers the following related majors:

Major	Annual Graduates
Business Administration & Management	370
Marketing	170
Finance & Financial Management	78
Human Resource Management	50
Accounting	48
Management Information Systems	35
Hospitality Management	16
Entrepreneurial Studies	9

References

More about our data sources and methodologies.