by our College Data Analytics TeamBelow are the key facts about the program, including its ranking, popularity, student demographics, and graduate outcomes. Find out how Western stacks up against peers offering marketing.
Jump to any of the following sections:
Western holds a strong position among schools offering marketing. In particular, it placed #314 out of 546 schools by College Factual. It is also ranked #7 in North Carolina.
In the most recent year for which we have data, Western Carolina University handed out 158 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from Western report a median salary of $51,579 a year. This is below $52,554, the median for all majors at Western.
To complete a bachelor’s at Western, marketing students accumulate a median of $23,508 in student loans. This is lower than $24,235, the typical median for all majors at Western.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $1,000 | $5,000 |
| Fees | $3,630 | $3,630 |
Read more about Western tuition and fees.
For the most recent academic year available, 53% of marketing bachelor’s degrees went to men and 47% went to women.
The largest share of marketing bachelor’s degree graduates at Western were White. About 78% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 9 |
| Hispanic or Latino | 18 |
| White | 123 |
| Non-Resident Aliens | 2 |
| Other Races | 5 |
For the most recent academic year available, 50% of marketing master’s degrees went to men and 50% went to women.
The majority of marketing master’s degree graduates at Western are White. Approximately 42% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 2 |
| Hispanic or Latino | 2 |
| White | 5 |
| Non-Resident Aliens | 2 |
| Other Races | 1 |
Here are the demographics of the marketing majors at Western Carolina University.
This marketing program at Western offers the following related majors:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 106 |
Western conferred 106 degrees in marketing/marketing management, general in the latest year of data — 52% to women and 48% to men. The most common background among these graduates was White (74%). This count includes degrees completed through distance education.
More about our data sources and methodologies.