Here is an overview of the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. See how WGU Western Governors ranks among other schools offering degrees in marketing.
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WGU Western Governors is a solid choice among schools offering marketing. In particular, it placed #188 out of 546 schools by College Factual. It is also ranked #6 in Utah.
In the most recent year for which we have data, Western Governors University awarded 581 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from WGU Western Governors go on to jobs where they make a median salary of $61,805 a year. This is lower than $79,768, the median for all majors at WGU Western Governors.
Earning a bachelor’s degree at WGU Western Governors, marketing students accumulate a median of $21,232 in student loans. This is lower than $22,462, the typical median for all majors at WGU Western Governors.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,162 | $8,180 |
| Fees | $478 | $478 |
Read more about WGU Western Governors tuition and fees.
In the most recent graduating class, 42% of marketing bachelor’s degrees went to men and 58% went to women.
The largest share of marketing bachelor’s degree graduates at WGU Western Governors were White. Approximately 64% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Governors University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 22 |
| Black or African American | 31 |
| Hispanic or Latino | 77 |
| White | 371 |
| Non-Resident Aliens | 0 |
| Other Races | 80 |
For the most recent academic year available, 31% of marketing master’s degrees went to men and 69% went to women.
The majority of marketing master’s degree graduates at WGU Western Governors are White. About 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Governors University with a master’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 6 |
| Black or African American | 13 |
| Hispanic or Latino | 17 |
| White | 126 |
| Non-Resident Aliens | 0 |
| Other Races | 26 |
Review the following statistics on the composition of the marketing majors at Western Governors University.
This marketing program at WGU Western Governors offers the following related majors:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 581 |
| Digital Marketing | 188 |
WGU Western Governors conferred 581 completions in marketing/marketing management, general in the latest year of data — 58% to women and 42% to men. The largest share of these graduates were White (64%). This count includes degrees completed through distance education.
WGU Western Governors awarded 188 degrees in digital marketing recently — 69% to women and 31% to men. Most of these graduates identified as White (67%). Some of these were earned through distance education.
More about our data sources and methodologies.