by our College Data Analytics TeamBelow are the key facts about the program, including rankings, popularity, diversity, and earnings. See how WMU stacks up against peers offering marketing.
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WMU is in the top 15% of the country for marketing. Specifically, it ranked #141 out of 546 schools by College Factual. It is also ranked #4 in Michigan.
For the most recent IPEDS reporting year, Western Michigan University awarded 204 bachelor’s degrees in marketing.
Marketing graduates with a bachelor’s degree from WMU go on to jobs where they make a median salary of $60,095 a year. This is higher than $58,084, the median for all majors at WMU.
Earning a bachelor’s degree at WMU, marketing graduates take on a median debt of $25,750 in student loans. This is below $27,999, the typical median for all majors at WMU.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $13,334 | $19,826 |
| Fees | $126 | $126 |
Find out more about WMU tuition and fees.
Among recent graduates, 58% of marketing bachelor’s degrees went to men and 42% went to women.
The largest share of marketing bachelor’s degree graduates at WMU were White. Approximately 80% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 9 |
| Hispanic or Latino | 11 |
| White | 164 |
| Non-Resident Aliens | 4 |
| Other Races | 12 |
Take a look at the following statistics related to the make-up of the marketing majors at Western Michigan University.
The marketing program at WMU breaks down into the following more specific areas of study:
| Concentration | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 105 |
WMU conferred 105 degrees in marketing/marketing management, general in the latest year of data — 49% to women and 51% to men. The largest share of these graduates were White (76%).