a master's degree in marketing is more popular than many other degrees. In fact, it ranks #54 out of 343 on popularity of all such degrees in the nation. As a result, there are many college that offer the degree, making your choice of school a hard one.
In 2025, College Factual analyzed 12 schools in order to identify the top ones for its Best Marketing Master's Degree Schools in the Southeast Region ranking. When you put them all together, these colleges and universities awarded 628 master's degrees in marketing during the 2022-2023 academic year.
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Choosing a Great Marketing School for Your Master's Degree
Your choice of marketing for getting your master's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
A Great Overall School
The overall quality of a master's degree school is important to ensure a good education, not just how well they do in a particular major. To take this into account we include a school's overall Best Colleges for a Master's Degree ranking which itself looks at a host of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of master's graduates during the early years of their career. That is, everyone wants their master's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - How many other marketing students want to attend this school to pursue a master's degree.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How much debt marketing students go into to obtain their master's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their master's degree.
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Master's Degree Schools in the Southeast Region ranking, along with many other major-related rankings, to help you make that decision.
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It's difficult to beat The University of Alabama if you want to pursue a master's degree in marketing. Located in the medium-sized city of Tuscaloosa, UA is a public university with a fairly large student population.
Soon after graduation, marketing master's recipients usually earn about $55,958 at the beginning of their careers.
Clemson University is a wonderful option for individuals interested in a master's degree in marketing. Located in the suburb of Clemson, Clemson is a public university with a fairly large student population.
Students who graduate with their master's from the marketing program state that they receive average early career earnings of $48,576.
University of South Florida - Main Campus is one of the finest schools in the country for getting a master's degree in marketing. Located in the city of Tampa, USF Tampa is a public university with a very large student population.
Students who graduate with their master's from the marketing program state that they receive average early career wages of $59,323.
Georgia State is a fairly large public university located in the large city of Atlanta.
Master's recipients from the marketing major at Georgia State University make $9,832 more than the average college graduate in this field shortly after graduation.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
by our College Data Analytics Team
Your choice of marketing for getting your master's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
