a master's degree in marketing is more popular than many other degrees. In fact, it ranks #54 out of 343 on popularity of all such degrees in the nation. As a result, there are many college that offer the degree, making your choice of school a hard one.
For its 2025 ranking, College Factual looked at 14 schools in the Middle Atlantic Region to determine which ones were the best for marketing students pursuing a master's degree. Combined, these schools handed out 606 master's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Master's Degree
The marketing master's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
A Great Overall School
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges for a Master's Degree ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of master's graduates during the early years of their career. That is, everyone wants their master's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - The number of marketing students who choose to seek a master's degree at the school.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their master's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their master's degree.
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Master's Degree Schools in the Middle Atlantic Region list, to help you choose the best school for you.
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It is hard to beat University of Pennsylvania if you wish to pursue a master's degree in marketing. Located in the city of Philadelphia, UPenn is a private not-for-profit university with a fairly large student population.
Master's recipients from the marketing degree program at University of Pennsylvania make $108,216 above the average graduate in this field shortly after graduation.
Every student who is interested in a master's degree in marketing needs to check out New York University. Located in the city of New York, NYU is a private not-for-profit university with a fairly large student population.More information about a master’s in marketing from New York University
It is hard to beat Saint Joseph's University if you want to pursue a master's degree in marketing. St. Joe's is a medium-sized private not-for-profit university located in the city of Philadelphia.
Master's graduates who receive their degree from the marketing program make an average of $70,861 in the first couple years of working.
Hofstra University is a good decision for students pursuing a master's degree in marketing. Located in the suburb of Hempstead, Hofstra is a private not-for-profit university with a large student population.
After graduation, marketing master's recipients typically earn an average of $71,071 in their early careers.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing master's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
