Marketing is above average in terms of popularity with it being the #54 most popular master's degree program in the country. This means you won't have too much trouble finding schools that offer the degree.
College Factual looked at 6 colleges and universities when compiling its 2025 Best Marketing Master's Degree Schools in the Southwest Region ranking. Combined, these schools handed out 150 master's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Master's Degree
The marketing master's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges for a Master's Degree ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their master's degree from the school. This is because one of the main reasons people pursue their master's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - The number of marketing students who choose to seek a master's degree at the school.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their master's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their master's degree.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Master's Degree Schools in the Southwest Region list to help you make the college decision.
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It's hard to beat Texas A&M University - College Station if you want to pursue a master's degree in marketing. Located in the city of College Station, Texas A&M College Station is a public university with a fairly large student population.
Marketing master's degree recipients from Texas A&M University - College Station receive an earnings boost of about $7,480 over the typical earnings of marketing majors.
Every student pursuing a degree in a master's degree in marketing has to look into University of Houston. Located in the large city of Houston, UH is a public university with a fairly large student population.
Soon after graduating, marketing master's recipients generally earn about $55,728 in their early careers.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing master's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
