If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
In 2025, College Factual analyzed 34 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in New York ranking. When you put them all together, these colleges and universities awarded 1,468 bachelor's degrees in marketing during the 2022-2023 academic year.
DEBUG: Checking offer "Marketing (I Have a HS Diploma or Associate Degree)" with relevance 1
DEBUG: ✓ Offer "Marketing (I Have a HS Diploma or Associate Degree)" ACCEPTED (relevance 1)
DEBUG: Checking offer "Marketing (I Have a HS Diploma or Associate Degree)" with relevance 1
DEBUG: ✓ Offer "Marketing (I Have a HS Diploma or Associate Degree)" ACCEPTED (relevance 1)
DEBUG: Checking offer "Marketing (I Have a Bachelors)" with relevance 1
DEBUG: ✓ Offer "Marketing (I Have a Bachelors)" ACCEPTED (relevance 1)
DEBUG: Checking offer "MBA - Marketing (I Have a Bachelors)" with relevance 1
DEBUG: ✓ Offer "MBA - Marketing (I Have a Bachelors)" ACCEPTED (relevance 1)
DEBUG: Checking offer "AS in Marketing" with relevance 1
DEBUG: ✓ Offer "AS in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "BS in Marketing" with relevance 1
DEBUG: ✓ Offer "BS in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "MBA in Marketing" with relevance 1
DEBUG: ✓ Offer "MBA in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "MS in Marketing" with relevance 1
DEBUG: ✓ Offer "MS in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "BS in Business Administration - Marketing" with relevance 0.8
DEBUG: ✓ Offer "BS in Business Administration - Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "BS in Marketing - Digital Marketing" with relevance 0.8
DEBUG: ✓ Offer "BS in Marketing - Digital Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "MS in Marketing - Digital Marketing" with relevance 0.8
DEBUG: ✓ Offer "MS in Marketing - Digital Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "Social Media Marketing (I Have a Bachelors)" with relevance 0.7
DEBUG: ✗ Offer "Social Media Marketing (I Have a Bachelors)" REJECTED (relevance 0.7)
DEBUG: Checking offer "BS in Marketing - Social Media Marketing" with relevance 0.7
DEBUG: ✗ Offer "BS in Marketing - Social Media Marketing" REJECTED (relevance 0.7)
DEBUG: Checking offer "MS in Marketing - Marketing Research & Analytics" with relevance 0.7
DEBUG: ✗ Offer "MS in Marketing - Marketing Research & Analytics" REJECTED (relevance 0.7)
DEBUG: Checking offer "MS in Marketing - New Media & Communications" with relevance 0.7
DEBUG: ✗ Offer "MS in Marketing - New Media & Communications" REJECTED (relevance 0.7)
DEBUG: Checking offer "MS in Marketing - Social Media Marketing" with relevance 0.7
DEBUG: ✗ Offer "MS in Marketing - Social Media Marketing" REJECTED (relevance 0.7)
DEBUG: relevant_offers count = 11
DEBUG: relevant_offers > 0, checking for ESYOH offers
DEBUG: ESYOH filtering - found 4 ESYOH offers with relevance >= 0.8
DEBUG: esyoh_offers count = 4
DEBUG: ESYOH offers found, rendering ESYOH widget
DEBUG: most_relevant_only = true, filtering for most relevant
DEBUG: Found 4 offers with relevance >= 1.0
Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
A Great Overall School
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we include a college's overall Best Colleges ranking which itself looks at a host of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools in New York list, to help you choose the best school for you.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
DEBUG: Raw major_slug = "business-management-marketing-sales//marketing"
Any student who is interested in a bachelor's degree in marketing has to look into Syracuse University. Located in the midsize city of Syracuse, Syracuse is a private not-for-profit university with a very large student population.
Those marketing students who get their bachelor's degree from Syracuse University receive $14,904 more than the typical marketing student.
Every student who is interested in a bachelor's degree in marketing has to look into Fashion Institute of Technology. FIT SUNY is a moderately-sized public school located in the large city of New York.
Students who graduate with their bachelor's from the marketing program state that they receive average early career earnings of $37,663.
Hofstra University is one of the best schools in the United States for getting a bachelor's degree in marketing. Hofstra is a fairly large private not-for-profit university located in the large suburb of Hempstead.
Marketing bachelor's degree recipients from Hofstra University receive an earnings boost of approximately $3,907 above the average earnings of marketing graduates.
It's difficult to beat Fordham University if you wish to pursue a bachelor's degree in marketing. Fordham U is a large private not-for-profit university located in the city of Bronx.
Bachelor's recipients from the marketing program at Fordham University earn $12,388 more than the standard graduate in this field when they enter the workforce.
Binghamton University is a fairly large public university located in the midsize suburb of Vestal.
Bachelor's recipients from the marketing degree program at Binghamton University earn $5,049 more than the standard graduate with the same degree shortly after graduation.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).