If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
In 2025, College Factual analyzed 14 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in Tennessee ranking. Combined, these schools handed out 1,014 bachelor's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
A Great Overall School
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools in Tennessee list, to help you choose the best school for you.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
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Any student pursuing a degree in a bachelor's degree in marketing needs to look into The University of Tennessee - Knoxville. Located in the city of Knoxville, UT Knoxville is a public university with a very large student population.
Bachelor's recipients from the marketing major at The University of Tennessee - Knoxville earn $6,360 more than the standard graduate with the same degree shortly after graduation.
It's hard to beat Middle Tennessee State University if you wish to pursue a bachelor's degree in marketing. Middle Tennessee State University is a fairly large public university located in the midsize city of Murfreesboro.
Marketing bachelor's degree recipients from Middle Tennessee State University receive an earnings boost of about $3,076 over the average income of marketing graduates.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
