If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
For its 2025 ranking, College Factual looked at 17 schools in Indiana to determine which ones were the best for marketing students pursuing a bachelor's degree. Combined, these schools handed out 747 bachelor's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
A Great Overall School
The overall quality of a bachelor's degree school is important to ensure a good education, not just how well they do in a particular major. To take this into account we include a college's overall Best Colleges ranking which itself looks at a host of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Bachelor's Degree Schools in Indiana ranking, along with many other major-related rankings, to help you make that decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
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University of Notre Dame is a good choice for students pursuing a bachelor's degree in marketing. Notre Dame is a fairly large private not-for-profit university located in the suburb of Notre Dame.
Marketing bachelor's degree recipients from University of Notre Dame earn a boost of about $15,996 over the typical earnings of marketing majors.
Purdue University - Main Campus is a great option for students interested in a bachelor's degree in marketing. Located in the small city of West Lafayette, Purdue is a public university with a fairly large student population.
Bachelor's recipients from the marketing program at Purdue University - Main Campus earn $8,758 above the average college graduate in this field when they enter the workforce.
It is difficult to beat Butler University if you want to pursue a bachelor's degree in marketing. Located in the large city of Indianapolis, Butler is a private not-for-profit university with a medium-sized student population.
Marketing bachelor's degree recipients from Butler University receive an earnings boost of about $12,528 above the average income of marketing majors.
Ball State University is a good choice for students pursuing a bachelor's degree in marketing. Located in the city of Muncie, Ball State is a public university with a fairly large student population.
Bachelor's graduates who receive their degree from the marketing program earn about $42,480 for their early career.
IWU is a small private not-for-profit university located in the town of Marion.
Marketing bachelor's degree recipients from Indiana Wesleyan University get an earnings boost of around $2,793 above the typical income of marketing graduates.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
