2026 Best Value Marketing Schools in Maryland

[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
For its 2026 best-value ranking, College Factual looked at 17 schools to find the best return on investment for marketing students.
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2026 Best Value Marketing Schools in Maryland
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Best Value Marketing Schools
Our analysis ranked Cecil College the best value for a degree in marketing in Maryland. Set in the rural area of North East, Cecil College is a mid-sized public institution. In-state tuition and fees average $5,640, with out-of-state students paying around $10,830. Graduates go on to earn a median of $43,952 ten years after entry.
University Of Maryland University College came in at #2 on our 2026 list of the best value marketing schools. University Of Maryland University College is a very large public school located in the suburb of Adelphi. Expect in-state tuition and fees of around $8,136, compared with $12,336 for out-of-state students. Marketing graduates carry a median of $23,499 in student loans. Early-career marketing graduates make about $50,094. Set against $23,499 in median debt, that is a healthy payoff.
The strong cost-to-outcome balance at University Of Maryland College Park earned it the #3 place for marketing. Located in the suburb of College Park, University Of Maryland College Park is a very large public university. In-state tuition and fees average $11,809, while out-of-state students pay about $41,186. Students borrow a median of $21,038 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Maryland College Park generally make around $61,578. Set against $21,038 in median debt, that is a healthy payoff. Roughly 45% of applicants are accepted.
Morgan State University is a great value for students pursuing a degree in marketing, landing the #4 spot this year. Located in the city of Baltimore, Morgan State University is a large public university. Students from in state pay about $8,229 in tuition and fees, compared with $19,124 for out-of-state students. Typical student debt for marketing graduates is $30,856. Marketing graduates of Morgan State University earn a median of $42,763 early in their careers. That is a strong return on a $30,856 median debt. Morgan State University admits about 82% of applicants.
The strong cost-to-outcome balance at Salisbury University earned it the #5 place for marketing. Set in the suburb of Salisbury, Salisbury University is a moderately-sized public institution. Expect in-state tuition and fees of around $11,084, with out-of-state students paying around $22,174. Typical student debt for marketing graduates is $21,842. Soon after graduation, marketing degree recipients from Salisbury University generally make around $51,157. Set against $21,842 in median debt, that is a healthy payoff. Salisbury University admits about 88% of applicants.
Loyola University Baltimore earned the #6 position for value in marketing this year. Located in the city of Baltimore, Loyola University Baltimore is a moderately-sized private not-for-profit university. Expect in-state tuition and fees of around $57,150. Marketing graduates carry a median of $27,000 in student loans. Marketing graduates of Loyola University Baltimore earn a median of $54,021 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Loyola University Baltimore admits about 76% of applicants.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 17 schools evaluated.
*Averages shown above reflect the top 4 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.