If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
College Factual reviewed 12 schools in Alabama to determine which ones were the best for bachelor's degree seekers in the field of marketing. When you put them all together, these colleges and universities awarded 1,281 bachelor's degrees in marketing during the 2022-2023 academic year.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. To make it into this list, a school must excel in the following areas.
A Great Overall School
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Bachelor's Degree Schools in Alabama list to help you make the college decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
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Every student pursuing a degree in a bachelor's degree in marketing has to check out The University of Alabama. UA is a very large public university located in the midsize city of Tuscaloosa.
Bachelor's recipients from the marketing program at The University of Alabama earn $8,329 above the average graduate in this field shortly after graduation.
Auburn University is one of the best schools in the country for getting a bachelor's degree in marketing. Auburn is a fairly large public university located in the city of Auburn.
Those marketing students who get their bachelor's degree from Auburn University earn $4,910 more than the standard marketing grad.
University of Alabama at Birmingham is a good decision for students pursuing a bachelor's degree in marketing. Located in the medium-sized city of Birmingham, UAB is a public university with a very large student population.
Bachelor's students who receive their degree from the marketing program make about $39,348 in their early career salary.
Every student who is interested in a bachelor's degree in marketing has to take a look at Samford University. Located in the suburb of Birmingham, Samford is a private not-for-profit university with a moderately-sized student population.
Marketing bachelor's degree recipients from Samford University receive an earnings boost of about $7,015 above the average earnings of marketing majors.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).