If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
For its 2025 ranking, College Factual looked at 7 schools in Arkansas to determine which ones were the best for marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 548 bachelor's degrees in marketing during the 2022-2023 academic year.
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Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
A Great Overall School
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To take this into account we include a college's overall Best Colleges ranking which itself looks at a collection of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing Bachelor's Degree Schools in Arkansas.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
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University of Arkansas is a good decision for individuals pursuing a bachelor's degree in marketing. UARK is a very large public university located in the city of Fayetteville.
Those marketing students who get their bachelor's degree from University of Arkansas make $5,334 more than the average marketing grad.
It is hard to beat Harding University if you want to pursue a bachelor's degree in marketing. Harding is a small private not-for-profit university located in the town of Searcy.
Bachelor's recipients from the marketing major at Harding University get $2,027 more than the standard graduate with the same degree shortly after graduation.
Any student pursuing a degree in a bachelor's degree in marketing has to take a look at John Brown University. Located in the distant town of Siloam Springs, JBU is a private not-for-profit university with a small student population.More information about a bachelor’s in marketing from John Brown University
It is difficult to beat Arkansas State University - Main Campus if you want to pursue a bachelor's degree in marketing. Located in the city of Jonesboro, A-State is a public university with a fairly large student population.
Students who graduate with their bachelor's from the marketing program state that they receive average early career income of $44,051.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
by our College Data Analytics Team
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
