Ranked #11 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.
For its 2025 ranking, College Factual looked at 21 schools in Florida to determine which ones were the best for marketing students pursuing a bachelor's degree. Combined, these schools handed out 3,163 bachelor's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Bachelor's Degree Schools in Florida ranking, along with many other major-related rankings, to help you make that decision.
In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you.
When you have some time, check it out - you may want to bookmark the link so you don't forget it.
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It is difficult to beat Florida State University if you wish to pursue a bachelor's degree in marketing. Located in the medium-sized city of Tallahassee, Florida State is a public university with a very large student population.
Marketing bachelor's degree recipients from Florida State University earn a boost of about $5,692 over the typical income of marketing graduates.
It's hard to beat University of Florida if you want to pursue a bachelor's degree in marketing. Located in the medium-sized city of Gainesville, UF is a public university with a very large student population.
Bachelor's recipients from the marketing major at University of Florida make $12,338 above the standard college grad with the same degree shortly after graduation.
Any student who is interested in a bachelor's degree in marketing has to look into University of South Florida - Main Campus. USF Tampa is a very large public university located in the large city of Tampa.
Students who graduate with their bachelor's from the marketing program state that they receive average early career income of $40,575.
University of Miami is one of the best schools in the United States for getting a bachelor's degree in marketing. U Miami is a large private not-for-profit university located in the large suburb of Coral Gables.
Marketing bachelor's degree recipients from University of Miami earn a boost of about $9,506 over the typical earnings of marketing graduates.
UCF is a very large public university located in the suburb of Orlando.
Marketing bachelor's degree recipients from University of Central Florida earn a boost of around $2,490 above the typical earnings of marketing graduates.
FGCU is a fairly large public university located in the large suburb of Fort Myers.
Marketing bachelor's degree recipients from Florida Gulf Coast University earn a boost of approximately $2,794 over the typical income of marketing graduates.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).