Marketing is of the hottest bachelor's degree programs in the United States, coming in as the #11 most popular major in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.
College Factual looked at 14 colleges and universities when compiling its 2025 Best Marketing Bachelor's Degree Schools in Missouri ranking. Combined, these schools handed out 607 bachelor's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
Overall Quality Is a Must
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Early-Career Salaries
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing Bachelor's Degree Schools in Missouri.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
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Washington University in St Louis is one of the best schools in the United States for getting a bachelor's degree in marketing. Located in the large suburb of Saint Louis, WUSTL is a private not-for-profit university with a large student population.
Those marketing students who get their bachelor's degree from Washington University in St Louis earn $26,133 more than the standard marketing graduate.
Any student who is interested in a bachelor's degree in marketing has to check out Saint Louis University. SLU is a fairly large private not-for-profit university located in the city of Saint Louis.
Bachelor's graduates who receive their degree from the marketing program earn an average of $42,729 for their early career.
Any student who is interested in a bachelor's degree in marketing has to check out Missouri State University - Springfield. Located in the midsize city of Springfield, Missouri State is a public university with a fairly large student population.
Soon after graduation, marketing bachelor's recipients generally earn around $43,641 in their early careers.
It's difficult to beat Lindenwood University if you wish to pursue a bachelor's degree in marketing. Lindenwood University is a medium-sized private not-for-profit university located in the small city of Saint Charles.
Bachelor's students who receive their degree from the marketing program make an average of $41,404 for their early career.
Located in the remote town of Maryville, Northwest is a public university with a moderately-sized student population.
Bachelor's recipients from the marketing program at Northwest Missouri State University make $3,871 more than the standard college graduate in this field shortly after graduation.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
