If you pursue a master's degree in business, management & marketing, you won't be alone. The field of study is the #1 most popular program in the country. This makes choosing the right school a hard decision.
In 2025, College Factual analyzed 88 schools in order to identify the top ones for its Best Business, Management & Marketing Master's Degree Schools in the Southwest Region ranking. Combined, these schools handed out 24,506 master's degrees in business, management & marketing to qualified students.
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Choosing a Great Business, Management & Marketing School for Your Master's Degree
Your choice of business, management & marketing for getting your master's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges for a Master's Degree ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their master's degree from the school. This is because one of the main reasons people pursue their master's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to business, management & marketing students as compared to other majors.
Major Demand - The number of business, management & marketing students who choose to seek a master's degree at the school.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How easy is it for business, management & marketing to pay back their student loans after receiving their master's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized business, management & marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for business, management & marketing students working on their master's degree.
The business, management & marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Business, Management & Marketing Master's Degree Schools in the Southwest Region.
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Best Schools for Master’s Students to Study Business, Management & Marketing in the Southwest Region
The following list ranks the best colleges and universities for pursuing a master's degree in business, management & marketing. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
17 Top Southwest Region Schools for a Master's in Business, Management & Marketing
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DEBUG: ✓ Offer "MS in Marketing - Marketing Research & Analytics" ACCEPTED (relevance 0.7)
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DEBUG: ✓ Offer "MS in Marketing - New Media & Communications" ACCEPTED (relevance 0.7)
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DEBUG: ✓ Offer "MS in Marketing - Social Media Marketing" ACCEPTED (relevance 0.7)
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Additional Noteworthy Schools
These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Business, Management & Marketing Master's Degree Schools in the Southwest Region award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
by our College Data Analytics Team
Your choice of business, management & marketing for getting your master's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. When choosing a school we recommend considering some of the following factors:
