2026 Best Value Retailing and Retail Operations Schools in the Southwest Region
[Retailing and Retail Operations](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/retailing-and-retail-operations/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong retailing and retail operations education at a price that pays off.
For its 2026 best-value ranking, College Factual looked at 6 schools to find the best return on investment for retailing and retail operations students.
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2026 Best Value Retailing and Retail Operations Schools in the Southwest Region
Below are the schools that deliver the strongest value in retailing and retail operations, balancing cost against outcomes.
Best Value Retailing and Retail Operations Schools
Leading the list is Eastern New Mexico University Roswell Campus, our #1 best value for retailing and retail operations in the Southwest Region. Set in the town of Roswell, Eastern New Mexico University Roswell Campus is a mid-sized public institution. In-state tuition and fees average $2,256, with out-of-state students paying around $5,616. Retailing And Retail Operations graduates carry a median of $11,110 in student loans. Retailing And Retail Operations graduates of Eastern New Mexico University Roswell Campus earn a median of $21,129 early in their careers. Set against $11,110 in median debt, that is a healthy payoff.
Eastern Arizona College is a great value for students pursuing a degree in retailing and retail operations, landing the #2 spot this year. Eastern Arizona College is a moderately-sized public school located in the town of Thatcher. The average in-state cost of tuition and fees is $2,352, while out-of-state students pay about $9,552. Students borrow a median of $6,781 to complete the retailing and retail operations program here. Soon after graduation, retailing and retail operations degree recipients from Eastern Arizona College generally make around $40,304. Weighed against typical debt, the earnings make a compelling case for value.
A rank of #3 makes Texas Tech University one of the best values for retailing and retail operations. Located in the city of Lubbock, Texas Tech University is a very large public university. Expect in-state tuition and fees of around $11,852, with out-of-state students paying around $24,157. Retailing And Retail Operations graduates carry a median of $24,271 in student loans. Early-career retailing and retail operations graduates make about $50,332. That is a strong return on a $24,271 median debt. Roughly 73% of applicants are accepted.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 6 schools evaluated.
*Averages shown above reflect the top 1 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
