2025 Specialized Sales, Merchandising & Marketing Degree Guide

Are you interested in promotion? Are you a creative individual, who enjoys interacting with others? Specialized Sales, Merchandising and Marketing Operations might be the major for you. In this program you will learn to promote, sell, and distribute various products and services. Students will learn how to analyze merchandising data, determine buyer's desires and needs, and learn about various market factors.

Depending on your college, you may have the option to choose a concentration focused on one specialized field. Examples of fields where you may concentrate in are Auctioneering, Fashion Modeling, Fashion Merchandising, Apparel and Accessories, Tourism and Traveling, Vehicle and Vehicle Parts, Business and Personal Services, Hospitality and Recreation.

While all the concentrations are within different industries, you will be taking general courses in consumer behavior, marketing strategy, advertising and promotion, and marketing management.

Specialized Sales, Merchandising & Marketing Degrees Trends

In 2021-2022, specialized sales, merchandising & marketing was the 138th most popular major nationwide with 4,668 degrees awarded. This year's Best Specialized Sales, Merchandising & Marketing Schools ranking compares 43 of them to identify the best overall programs in the country. Explore this or one of our many other custom specialized marketing rankings further below.

2025 Overall Best Specialized Sales, Merchandising & Marketing Colleges >

Best Specialized Sales, Merchandising & Marketing Schools by Degree

What Are The Requirements For a Degree in Specialized Sales, Merchandising & Marketing

In order to be successful within this major it is important to be personable. You will be working with various individuals and companies directly, therefore being relatable and trustworthy is important. Strong communication skills will help you build relationships with clients.

Merchandising and Marketing requires innovation in order to stand apart, making creativity a vital skill to possess. Gain real-world work experience through an internship or part-time job in sales, customer service or retail.

Prior Education for a Specialized Marketing Program

A high school diploma or equivalent is typically required for most specialized marketing degree programs and many students will need a minimum GPA and SAT/ACT score depending on the school. Specific specialized marketing careers may require a certain level of degree attainment or additional certifications beyond that.

Specialized Sales, Merchandising & Marketing Degree Types

There are many different specialized marketing degree levels. You can spend many years getting as high as a in specialized sales, merchandising & marketing to something that takes less time like a . Specialized Sales, Merchandising & Marketing programs can take anywhere between one to four or more years for a full-time student to complete.

A bachelor's degree is the most common level of education achieved by those in careers related to specialized marketing, with approximately 31.4% of workers getting one. See the the most common levels of education for specialized marketing workers below.

See the chart below for the most common degree level workers in specialized sales, merchandising & marketing have received.

This of course varies depending on which specialized marketing career you choose.

Career Opportunities for A Degree In Specialized Marketing Graduate

There are many different career opportunities with a degree in Specialized Sales, Merchandising and Marketing Operations. There are various industries that are associated with this major, therefore are options are extensive. For example, you could become a Travel Agent and work promoting and selling transportation, lodging, and entertainment options to a variety of individuals and groups who are planning trips.

Another option is to become a Sales Manager, and work directing and managing a sales team. These professionals make sure their team is hitting set goals; in addition they analyze data and train their staff.

Growth Projected for Specialized Marketing Careers

Want a job when you graduate with your specialized marketing degree? Specialized Sales, Merchandising & Marketing careers are expected to grow 4.3% between 2016 and 2026.

The following options are some of the most in-demand careers related to specialized sales, merchandising & marketing.

How Much Money Do Specialized Marketing Grads Make?

Specialized Sales, Merchandising & Marketing graduates between <nil> reported earning an average of $35,465 in the <nil> timeframe. Earnings can range from as low as $19,623 to as high as $151,768. As you might expect, salaries for specialized marketing graduates vary depending on the level of education that was acquired.

Highest Paid Specialized Marketing Careers

Salaries for specialized sales, merchandising & marketing graduates can vary widely by the occupation you choose as well. The following table shows the top highest paying careers specialized marketing grads often go into.

Getting Your Specialized Sales, Merchandising & Marketing Degree

With over 326 different specialized marketing degree programs to choose from, finding the best fit for you can be a challenge. Fortunately you have come to the right place. We have analyzed all of these schools to come up with hundreds of unbiased specialized marketing school rankings to help you with this.

Specialized Sales, Merchandising & Marketing Related Majors

One of 21 majors within the Business, Management & Marketing area of study, Specialized Sales, Merchandising & Marketing has other similar majors worth exploring.

Specialized Marketing Concentrations

View All Specialized Marketing Concentrations >

Majors Similar to Specialized Marketing

View All Specialized Marketing Related Majors >

References

• National Center for Education Statistics

• O*NET Online

• Image Credit: By Qfamily under License More about our data sources and methodologies.