Studying Public Relations explores Public Relations/image Management. A Program That Focuses On The Theories And Methods For Managing The Media Image Of A Business, Organization, Or Individual And The Communication Process With Stakeholders, Constituencies, Audiences, And The General Public; And That Prepares Individuals To Function As Public Relations Assistants, Technicians, And Managers. Includes Instruction In Public Relations Theory; Related Principles Of Advertising, Marketing, And Journalism; Message/image Design; Image Management; Special Event Management; Media Relations; Community Relations; Public Affairs; And Internal Communications. Examples: [Social Media Management]. Read on to learn the important information every public relations major should know — including career paths, salary data, the skills you will develop, and the best colleges offering public relations programs.
In the U.S., public relations is a popular field of study, with 4,061 degrees awarded annually.
Our 2026 Best Public Relations Schools ranking analyzes these 152 schools to determine the best overall colleges for public relations students. Continue reading to check out one of our many unbiased rankings of public relations programs later in this article.
Coursework for Public Relations develop a specific mix of skills, knowledge, and abilities — derived from O*NET surveys of workers in the occupations public relations graduates commonly enter.
Skills emphasized by a public relations program reflects the day-to-day work of related occupations:
Per O*NET surveys, a public relations major emphasizes the following knowledge areas:
There are several public relations degree levels. The table below shows the typical length of the most common levels, and how many graduates earn each one.
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 50 |
| Associate Degree | 2 years | 25 |
| Bachelor’s Degree | 4 years | 3,461 |
| Master’s Degree | 1-3 years | 513 |
People currently working in careers related to public relations tend to have obtained the following education levels.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 43.9% |
| Master’s degree | 34.3% |
| Doctoral degree | 7.3% |
| Post-doctoral training | 4.5% |
| Some college courses | 4.2% |
| Associate’s degree (or other 2-year) | 1.8% |
| High school diploma or equivalent | 1.5% |
| Post-baccalaureate certificate | 1.0% |
| Less than a high school diploma | 0.9% |
| Post-master’s certificate | 0.4% |
See the chart below to get an idea of what level of education most of those in public relations careers hold.
Source: ONET Online education / training / experience requirements.*
Studying public relations prepares you for numerous career paths. Here are some of the most common occupations related to public relations.
The following options are some of the most in-demand careers related to public relations.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Communications Teachers, Postsecondary | 919,494 | -1.5% |
| Fundraising Managers | 340,731 | -1.0% |
| Fundraisers | 340,575 | 12.6% |
| Public Relations Managers | 337,124 | 7.0% |
| Advertising and Promotions Managers | 324,973 | -3.3% |
| Public Relations Specialists | 288,926 | -3.5% |
The U.S. Department of Education tracks median earnings of public relations graduates 1, 4, and 5 years after completion. Wages typically rise as graduates gain experience.
| Years Out | Median Earnings |
|---|---|
| 1 year | $43,317 |
| 4 years | $55,248 |
| 5 years | $64,495 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.
Salaries for public relations graduates vary widely by occupation. The following table shows the top highest-paying careers public relations grads often go into.
| Occupation | Median Annual Salary |
|---|---|
| Public Relations Managers | $139,736 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Public Relations Specialists | $103,749 |
| Communications Teachers, Postsecondary | $96,169 |
| Fundraising Managers | $90,350 |
With 152 different public relations programs to choose from, finding the best fit can be a challenge. We have analyzed these schools to produce unbiased public relations school rankings to help you.
If you are interested in public relations, you may also want to explore other closely related fields of study within the same broad area.
| Related Major | Annual Graduates |
|---|---|
| Advertising | 4,308 |
| Public Relations, Advertising, and Applied Communication | 4,077 |
| Communication Management and Strategic Communications | 1,956 |
| Organizational Communication, General | 1,789 |
| Public Relations, Advertising, and Applied Communication, Other | 1,296 |
| Sports Communication | 1,202 |
| Health Communication | 362 |
| Political Communication | 211 |
| Technical and Scientific Communication | 191 |
| International and Intercultural Communication | 183 |
More about our data sources and methodologies.