by our College Data Analytics TeamHere is an overview of the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. Also, learn how Texas Tech University stacks up against peers offering business, management & marketing.
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Texas Tech University is in the top 5% of the country for business, management & marketing. More specifically it was ranked #170 out of 2,339 schools by College Factual. It is also ranked #7 in Texas.
| Ranking Type | Rank |
|---|---|
| Best Business, Management & Marketing Bachelor’s Degree Schools in Texas | 7 |
| Best Business, Management & Marketing Master’s Degree Schools in Texas | 7 |
| Best Business, Management & Marketing Schools in Texas | 7 |
| College Major Top Ranked | 7 |
| College Major Top Ranked | 7 |
| Best Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region | 9 |
| Best Business, Management & Marketing Master’s Degree Schools in the Southwest Region | 9 |
| Best Business, Management & Marketing Schools in the Southwest Region | 9 |
| College Major Top Ranked | 9 |
| College Major Top Ranked | 9 |
| Best Value Business, Management & Marketing Bachelor’s Degree Schools in Texas | 85 |
| Best Value Business, Management & Marketing Master’s Degree Schools in Texas | 85 |
For the most recent IPEDS reporting year, Texas Tech University conferred 1,526 bachelor’s degrees in business, management & marketing.
Business, Management & Marketing majors who earn their bachelor’s degree from Texas Tech University earn a median of $77,011 a year. This is higher than $63,780, the median for all majors at Texas Tech University.
To complete a bachelor’s at Texas Tech University, business, management & marketing students accumulate a median of $21,593 in student loans. This is below $24,305, the typical median for all majors at Texas Tech University.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,935 | $21,240 |
| Fees | $2,917 | $2,917 |
Find out more about Texas Tech University tuition and fees.
For the most recent academic year available, 65% of business, management & marketing bachelor’s degrees went to men and 35% went to women.
The majority of business, management & marketing bachelor’s degree graduates at Texas Tech University were White. About 65% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor’s in business, management & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 31 |
| Black or African American | 52 |
| Hispanic or Latino | 375 |
| White | 985 |
| Non-Resident Aliens | 20 |
| Other Races | 63 |
For the most recent academic year available, 52% of business, management & marketing master’s degrees went to men and 48% went to women.
The largest share of business, management & marketing master’s degree graduates at Texas Tech University are White. Approximately 61% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a master’s in business, management & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 27 |
| Black or African American | 17 |
| Hispanic or Latino | 85 |
| White | 246 |
| Non-Resident Aliens | 9 |
| Other Races | 18 |
In the most recent graduating class, 61% of business, management & marketing doctoral degrees went to men and 39% went to women.
The majority of business, management & marketing doctoral degree graduates at Texas Tech University are Non-Resident Alien. About 78% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a doctoral in business, management & marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 1 |
| Hispanic or Latino | 0 |
| White | 2 |
| Non-Resident Aliens | 14 |
| Other Races | 0 |
Here are the demographics of the business, management & marketing majors at Texas Tech University.
The business, management & marketing program at Texas Tech University breaks down into the following more specific areas of study:
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 613 |
| Finance & Financial Management | 449 |
| Marketing | 425 |
| Accounting | 281 |
| Business & Commerce | 281 |
| Hospitality Management | 62 |
| Real Estate | 42 |
| General Sales & Marketing | 24 |
| Management Sciences & Methods | 21 |
| Human Resource Management | 10 |
| Entrepreneurial Studies | 6 |