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Marketing at The University of Texas at Austin

Here is an overview of the program, including how many students graduate each year, the diversity of these students, average starting salaries, and more. Find out how UT Austin stacks up against peers offering marketing.

Jump to any of the following sections:

• Available Degrees
• Rankings
• Popularity
• Earnings
• Student Debt
• Student Demographics
• Concentrations

Marketing Degrees Available at UT Austin

• Bachelor’s Degree in Marketing

UT Austin Marketing Rankings

UT Austin is in the top 10% of the country for marketing. More specifically it was ranked #17 out of 546 schools by College Factual. It is also ranked #3 in Texas.

Ranking Type	Rank
Best Marketing Bachelor’s Degree Schools in the Southwest Region	3
Best Marketing Bachelor’s Degree Schools in Texas	3
Best Marketing Schools in the Southwest Region	3
Best Marketing Schools in Texas	3
Best Marketing Bachelor’s Degree Schools	17
Best Marketing Schools	19
Best Value Marketing Bachelor’s Degree Schools in Texas	26
Best Value Marketing Schools in Texas	30
Best Value Marketing Bachelor’s Degree Schools in the Southwest Region	35
Best Value Marketing Schools in the Southwest Region	40
Best Value Marketing Bachelor’s Degree Schools	237
Best Value Marketing Schools	292

Popularity of Marketing at UT Austin

During the most recent reporting year, The University of Texas at Austin awarded 162 bachelor’s degrees in marketing.

How Much Do Marketing Graduates from UT Austin Make?

Salary of Marketing Graduates with a Bachelor’s Degree

Marketing majors who earn their bachelor’s degree from UT Austin earn a median of $74,178 a year. This is lower than $77,647, the median for all majors at UT Austin.

How Much Student Debt Do Marketing Graduates from UT Austin Have?

Student Debt of Marketing Graduates with a Bachelor’s Degree

Earning a bachelor’s degree at UT Austin, marketing students accumulate a median of $19,625 in student loans. This is lower than $21,285, the typical median for all majors at UT Austin.

How Much Does a Bachelor’s in Marketing from UT Austin Cost?

UT Austin Undergraduate Tuition and Fees

Information about average full-time undergraduate tuition and fees is shown in the table below.

	In State	Out of State
Tuition	$11,752	$44,908

Learn more about UT Austin tuition and fees.

UT Austin Marketing Bachelor’s Program Diversity

In the most recent graduating class, 25% of marketing bachelor’s degrees went to men and 75% went to women.

The majority of marketing bachelor’s degree graduates at UT Austin were Hispanic or Latino. Roughly 33% of graduates fell into this category.

The following table and chart show the ethnic background for students who recently graduated from The University of Texas at Austin with a bachelor’s in marketing.

Ethnic Background	Number of Students
Asian	44
Black or African American	11
Hispanic or Latino	54
White	45
Non-Resident Aliens	2
Other Races	6

Marketing Student Diversity at UT Austin

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at Austin.

Specializations & Focus Areas Within Marketing at UT Austin

The marketing program at UT Austin offers the following related majors:

Concentration	Annual Graduates
Marketing/Marketing Management, General	162

Marketing/Marketing Management, General at UT Austin

UT Austin conferred 162 degrees in marketing/marketing management, general recently — 75% to women and 25% to men. Most of these graduates identified as Hispanic or Latino (33%).

References

• National Center for Education Statistics
• O*NET Online
• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• Image Credit: By Reid Sullivan under License More about our data sources and methodologies.