Undergrad Programs Graduate Programs

Business, Management & Marketing at University of Massachusetts Amherst

We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, and more. We've also included details on how UMass Amherst ranks compared to other colleges offering a major in business, management & marketing.

Go directly to any of the following sections:

• Available Degrees
• Rankings
• Student Demographics

Business, Management & Marketing Degrees Available at UMass Amherst

• Basic Certificates in Business, Management & Marketing
• Bachelor’s Degree in Business, Management & Marketing
• Graduate Certificates in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing
• Doctorate Degree in Business, Management & Marketing

UMass Amherst Business, Management & Marketing Rankings

In College Factual's most recent rankings for the best schools for business, management & marketing majors, UMass Amherst came in at #50. This puts it in the top 5% of the country in this field of study. It is also ranked #6 in Massachusetts.

Ranking Type	Rank
Best Business, Management & Marketing Doctor’s Degree Schools	21
Best Business, Management & Marketing Graduate Degree Schools	28
Best Business, Management & Marketing Master’s Degree Schools	28
Best Business, Management & Marketing Schools	50
Best Business, Management & Marketing Bachelor’s Degree Schools	79

Popularity of Business, Management & Marketing at UMass Amherst

During the 2021-2022 academic year, University of Massachusetts Amherst handed out 985 bachelor's degrees in business, management & marketing. This is an increase of 3% over the previous year when 954 degrees were handed out.

In 2022, 640 students received their master’s degree in business, management & marketing from UMass Amherst. This makes it the #61 most popular school for business, management & marketing master’s degree candidates in the country.

In addition, 7 students received their doctoral degrees in business, management & marketing in 2022, making the school the #125 most popular school in the United States for this category of students.

How Much Does a Bachelor’s in Business, Management & Marketing from UMass Amherst Cost?

UMass Amherst Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at UMass Amherst paid an average of $1,605 per credit hour in 2022-2023. The average for in-state students was $691 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

	In State	Out of State
Tuition	$16,591	$38,527
Fees	$766	$766
Books and Supplies	$1,000	$1,000
On Campus Room and Board	$14,869	$14,869
On Campus Other Expenses	$1,440	$1,440

Learn more about UMass Amherst tuition and fees.

UMass Amherst Business, Management & Marketing Bachelor’s Program Diversity

Of the 985 students who graduated with a Bachelor’s in business, management & marketing from UMass Amherst in 2022, 55% were men and 45% were women.

The majority of bachelor's degree recipients in this major at UMass Amherst are white. In the most recent graduating class for which data is available, 66% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts Amherst with a bachelor's in business, management & marketing.

Ethnic Background	Number of Students
Asian	99
Black or African American	23
Hispanic or Latino	80
White	648
Non-Resident Aliens	64
Other Races	71

Does UMass Amherst Offer an Online Bachelor’s in Business, Management & Marketing?

Online degrees for the UMass Amherst business, management & marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UMass Amherst Online Learning page.

UMass Amherst Business, Management & Marketing Master’s Program Diversity

During the 2021-2022 academic year, 622 business, management & marketing majors earned their master's degree from UMass Amherst. Of these graduates, 57% were men and 43% were women.

The majority of master's degree recipients in this major at UMass Amherst are white. In the most recent graduating class for which data is available, 61% of students fell into this category.

The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts Amherst with a master's in business, management & marketing.

Ethnic Background	Number of Students
Asian	80
Black or African American	28
Hispanic or Latino	39
White	381
Non-Resident Aliens	41
Other Races	53

Business, Management & Marketing Student Diversity at UMass Amherst

Take a look at the following statistics related to the make-up of the business, management & marketing majors at University of Massachusetts Amherst.

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major	Annual Graduates
Business Administration & Management	749
Accounting	305
Finance & Financial Management	289
Marketing	165
Hospitality Management	102
Real Estate	37
Human Resource Management	15

References

• National Center for Education Statistics
• O*NET Online
• Image Credit: By Lion Hirth under License

More about our data sources and methodologies.