Marketing is of the hottest bachelor's degree programs in the United States, coming in as the #11 most popular major in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.
College Factual reviewed 32 schools in Pennsylvania to determine which ones were the best for bachelor's degree seekers in the field of marketing. Combined, these schools handed out 2,210 bachelor's degrees in marketing to qualified students.
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Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
Overall Quality Is a Must
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Early-Career Salaries
Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools in Pennsylvania list, to help you choose the best school for you.
To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you.
Go ahead and give it a try, or bookmark the link so you can check it out later.
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University of Pennsylvania is a wonderful option for individuals pursuing a bachelor's degree in marketing. Located in the large city of Philadelphia, UPenn is a private not-for-profit university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Pennsylvania receive $33,584 more than the average marketing student.
It's difficult to beat Saint Joseph's University if you want to pursue a bachelor's degree in marketing. St. Joe's is a moderately-sized private not-for-profit university located in the large city of Philadelphia.
Soon after graduation, marketing bachelor's recipients generally make about $50,763 in the first five years of their career.
It's difficult to beat Villanova University if you wish to pursue a bachelor's degree in marketing. Located in the large suburb of Villanova, Villanova is a private not-for-profit university with a large student population.
Marketing bachelor's degree recipients from Villanova University receive an earnings boost of around $20,664 above the typical income of marketing majors.
It is hard to beat Lehigh University if you wish to pursue a bachelor's degree in marketing. Located in the small city of Bethlehem, Lehigh is a private not-for-profit university with a medium-sized student population.
Marketing bachelor's degree recipients from Lehigh University get an earnings boost of about $6,267 over the average earnings of marketing graduates.
Located in the city of Philadelphia, Drexel is a private not-for-profit university with a very large student population.
Bachelor's recipients from the marketing major at Drexel University earn $8,869 above the standard college graduate with the same degree shortly after graduation.
Located in the town of Lewisburg, Bucknell is a private not-for-profit university with a small student population.
Bachelor's recipients from the marketing major at Bucknell University make $21,899 more than the typical college grad with the same degree when they enter the workforce.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:
