by our College Data Analytics TeamA major in Other Marketing explores Marketing, Other. Any Instructional Program In General Marketing And Marketing Research Not Listed Above. Continue reading for the important information every other marketing major should know — including career paths, salary data, the skills you will develop, and the best colleges offering other marketing programs.
In the U.S., other marketing is a popular field of study, with 1,294 degrees awarded annually.
Our 2026 Best Other Marketing Schools ranking analyzes these 84 schools to determine the best overall colleges for other marketing students. Continue reading to check out one of our many unbiased rankings of other marketing programs later in this article.
Coursework for Other Marketing emphasize a specific mix of skills, knowledge, and abilities — derived from O*NET surveys of workers in the occupations other marketing graduates commonly enter.
The skill set emphasized by a other marketing program reflects the day-to-day work of related occupations:
Based on O*NET data, a other marketing major emphasizes the following knowledge areas:
There are several other marketing degree levels. The table below shows the typical length of the most common levels, and how many graduates earn each one.
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 35 |
| Associate Degree | 2 years | 99 |
| Bachelor’s Degree | 4 years | 734 |
| Master’s Degree | 1-3 years | 426 |
People currently working in careers related to other marketing tend to have obtained the following education levels.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 48.2% |
| Master’s degree | 27.5% |
| Doctoral degree | 9.7% |
| Associate’s degree (or other 2-year) | 3.9% |
| Some college courses | 3.2% |
| First professional degree | 2.4% |
| Post-baccalaureate certificate | 2.2% |
| High school diploma or equivalent | 1.4% |
| Postsecondary certificate | 1.3% |
View the chart below to get an idea of what level of education most of those in other marketing careers hold.
Source: ONET Online education / training / experience requirements.*
Studying other marketing can lead to a variety of career paths. Below are some of the most common occupations related to other marketing.
The following options are some of the most in-demand careers related to other marketing.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Marketing Managers | 259,371 | -4.4% |
| Search Marketing Strategists | 199,758 | 8.2% |
| Business Teachers, Postsecondary | 181,317 | 10.6% |
Federal data tracks median earnings of other marketing graduates 1, 4, and 5 years after completion. Wages typically rise as graduates gain experience.
| Years Out | Median Earnings |
|---|---|
| 1 year | $47,976 |
| 4 years | $58,749 |
| 5 years | $68,122 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker.
Salaries for other marketing graduates vary widely by occupation. The following table shows the top highest-paying careers other marketing grads often go into.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Business Teachers, Postsecondary | $80,576 |
With 84 different other marketing programs to choose from, finding the best fit can be a challenge. We have analyzed these schools to produce unbiased other marketing school rankings to help you.
If you are interested in other marketing, you may also want to explore other closely related fields of study within the same broad area.
| Related Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 50,466 |
| Digital Marketing | 1,303 |
| International Marketing | 487 |
| Marketing Research | 200 |
More about our data sources and methodologies.
